Answers:

1. Analyze how the key elements of the marketing mix contribute to an organization's marketing strategy.

The assessment of the roles of the product, promotion, price, and place plays a vital part in your overall marketing approach. The mix helps in determining which marketing strategy is right for your organization. It is the first step before you even create your business or marketing plan. The reason is that your marketing mix decisions also have an impact on your positioning, targeting, and segmentation decisions.

You can make the targeting and segmentation decisions based on your products while positioning can be decided on the basis of your price. These decisions also have an impact on the decision you make regarding the promotion and price. Therefore, the marketing mix strategy goes hand in hand with positioning, targeting, and segmentation. Essentially, the importance of a marketing mix in conjunction to an organization's marketing strategy is that it helps businesses make use of their strengths and avoid unnecessary costs.

2. Determine the practical implications of core marketing theory including marketing empirical generalizations, the Double Jeopardy and Duplication of Purchase laws;

Empirical generalization can precede a theory to explain it or it can be predicted by a theory. Science is the process of interaction between theory and data that leads to higher level theories. In a marketing context, empirical generalizations answer the question "what tends to happen to consumer behavior and, therefore, business performance, when a firm, brand or other relevant entity engages in a certain marketing behavior?"

Double jeopardy is a phenomenon or an empirical law where brands with lower markets shares suffer both from low purchases and low brand loyalty. Simply put, "less popular" brands not only have fewer buyers, but also have fewer loyal customers compared to popular brands.

The Duplication of Purchase Law is an empirical generalization, which states that brands share customers in line with their penetration. It states, that brands share customers far more with the bigger brands, and far less with the smaller brands. 

3. Investigate marketing problems in business situations using marketing research and marketing metrics, and effectively report results to a broader audience;

• Focusing on the wrong audience - This is the most common problem in digital marketing. And it is an important part of the process due to being the start of everything. After all, how are you going to connect with potential customers if you don't know who they are?
• Error in data analysis - The volume of data on the internet is huge. Certain experts affirm that data must be considered as company assets. This is why giants such as Google and Facebook are always trying to take the utmost care of this valuable asset.
• Lack of alignment with the sales team - This is a very common problem in medium and large companies. Because they are the ones that have marketing and sales departments. Most companies find certain difficulties in establishing a valuable connection between the two teams. If digital marketing, by means of inbound marketing, is collecting too many leads, the role of the sales team is to convert them into customers.
• Lack of attention to detail - In terms of digital marketing, the user's experience with your business' points of contact is very important nowadays. In fact, it's one of the factors that Google uses to rank it on a search page. So, the layout of graphic elements on your capture page can be an important detail when capturing leads.

4. Formulate basic marketing strategies that can be implemented to address marketing problems.

• Perform a search in order to define your persona - It means using the data, the most precious asset in the digital world, in your favor from the top of your sales funnel. It's by knowing your audience that you will set up the best marketing strategies. If you are sending your message to profiles that are likely to buy your product, you will greatly increase your conversions.
• Understand how to define your processes - Remember to prioritize which campaign goals will make you achieve your best results in less time.
• List the activities of each funnel step - To avoid problems with conversions, make a list of the tasks you will fulfill at each step of the funnel. In order to be accurate, carefully consider your users' purchasing journey. The main advantage of this is that you'll have more engaged leads, i.e., more likely to purchase your product or service.
• Invest time in data analysis - The main thing is to gather the most relevant data for your analysis on spreadsheets and observe them at least once a weak. You will notice how much easier it will be to make strategic business decisions.
• Bring marketing closer to the sales team - In your business, you need to understand which leads are qualified (MQLs), i.e., those that have a better chance of being converted by the sales team. This is the way to optimize and increase conversion productivity. The solution is to set up the ideal customer profile (ICP) on the sales side and understand which leads are closer to doing so. This is where the sales team will increase the company's sales.