Point Loma Nazarene University

FCS 375

Quizzes 1-4

1)The primary (main) store of a retail company is known as the

1. Success in the field of visual merchandising depends on:
2. To a retailer, thinking out of the box is another way of saying that you are not afraid

to

3. The text lists three action steps to help you "jump start" your creativity.  They are:
4. When a retailer opens a new store with a design or layout that has not been used before, or when existing stores are remodeled based on a design for one "sample"

store, the retailer is using a

5. The role of the visual merchandising department is primarily
6. There are eight stages in the Consumer Information Processing Model. The first four are exposure, attention, comprehension, and agreement. Select the items that

complete the list in their proper order.

7. Customers entering a grocery store typically
8. Lighting effects, sound levels, aromas, traffic patterns, signing, attractive fixtures,

and well-displayed merchandise are all                                    elements.

9. Décor and layout strategies that can be "layered" into the basic shell of the store to

enhance the shopping environment are known as

10. The store's identity and the value that customers associated with shopping there and

buying its products is referred to as (its)

11. The color scheme that consists of blue and orange is an example of a                           

color scheme.

12. A color scheme with orange, green and violet is an example of a                              color

scheme.

13. Strategic merchandise displays employing colorful impact have the power to
14. A drawing that shows how merchandise and selling fixtures should be placed on selling floors, wall sections, freestanding displays, and window presentations is

known as a

15. The store's                                  represents the boundary between store space and common areas of a mall, or the boundaries of rented departments and space

belonging to a department store.

16.                 can be defined as a relationship between the size, scale, or optical weight

of two or more things.

17. To employ                             balance in a home furnishings display, you might place a

mirror in the exact center of a mantelpiece and split a pair of candlesticks at an equal distance from the mirror's edges.

18. Gian Luidi Longinotti-Buitoni states that shopping should be an emotional experience.

If people believe there is more to a store than a building or merchandise, they will

19. When total sales are divided by leased square footage, the merchant is able to

determine

20. Hybrid markets and superstores are concepts borrowed from European retailing.

They are also known as

21. The advantage of using a loop layout for a store design is that
22. The advantage of maintaining a permanent selling floor layout is
23. Choose the elements of the fashion cycle that appear in the correct order.
24. The                         area of the department is set aside to sample items or styles that

the buyer believe will soon become popular.

25. The primary requirement for placing merchandise in a fashion department is
26. Selling departments can be divided into five general areas for regular

merchandising--trend, test, shops,

27. Like other aspects of store decor, it is very important that the style of fixture used fits into the store environment and complements the store's brand image.