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Pick a local brand (from your city, region, or country) that has been very successful competing against bigger global brands in its product category Explore and determine if the local brand you picked has a well-defined and executed brand strategy? What are the elements of the local brand strategy that enabled it to achieve this success?
Pick a local brand (from your city, region, or country) that has been very successful competing against bigger global brands in its product category Explore and determine if the local brand you picked has a well-defined and executed brand strategy? What are the elements of the local brand strategy that enabled it to achieve this success?
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