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1) What channel alignment constraints face d

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1) What channel alignment constraints face d.light as it thinks about how to establish a channelstructure in India? List and describe any legal, environmental, and managerial constraints.

2. For rural consumers in India, discuss how these channel alignment constraints lead todemand-side misalignments if the company sells through the:

a. Rural entrepreneur channel, and link these misalignments to constraints (legal and/orenvironmental and/or managerial)

b. Village retailer channel, and link these misalignments to constraints (legal and/orenvironmental and/or managerial)

c. Centralized shops channel, and link these misalignments to constraints (legal and/orenvironmental and/or managerial)

d. Conclude from this analysis what d.light’s channel structure should be. Which route(s) tomarket should be its highest priority, and why?