George Washington University

BADM 2301

1)You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen

1. 1. When you sign up, you will need to download print templates.
   2. You won't be able to search RSS content.
   3. You will be able to choose only one topic area.
   4. You will be notified of updates in the content areas you selected
   5. You will get content sent to you via e-mail.

2. Which of the following statements concerning blogging is false?
   1. Anyone can blog
   2. A reader can believe all of the details in a blog
   3. A company can maintain an internal blog sire
   4. Blogging can be used in marketing
   5. Tweets are replacing blogging

3. You just started to work on a project with three other people. You realize that everyone has their own notes, which makes it hard for you to keep track of what has been done and what still needs to be done. Which of the following applications would you suggest the team use?
   1. Blogs
   2. Netcasts
   3. RSS feeds
   4. Tags
   5. Wikis

4. The reliability of the content in Wikipedia, the online encyclopedia, is questionable because
   1. All of the administrators are volunteers.
   2. No author has to identify himself or herself
   3. The content is updated all the time
   4. It is difficult to test the authenticity of the content due to the fact that anyone can contribute content
   5. All of the above are reasons why the content is questionable

5. A Web site that combines content from other Web sites to form new content is called a(n)         .
   1. Social network
   2. Aggregator
   3. Blog
   4. E-commerce site
   5. Mashup

6. Building relationships, anticipating needs, and providing special deals for the community's members is a function of which category of Web 2.0 applications?
   1. Social networking
   2. Aggregators

1. 3. Blogs
   4. Crowdsourcing
   5. Social commerce

7. Which of the following is an advantage of social commerce over traditional e- commerce?
   1. Loyalty
   2. The ability to predict buying habits based on real-time data
   3. Processing speed
   4. Crowdsourcing
   5. Reduced expenses

8. Which of the following is not an example of social commerce?
   1. Wendy offers gift cards to online users for funniest response to various challenges.
   2. Pepsi Co. sends live notifications to customers when they are close to a store that sells their products.
   3. Disney allows people to book tickets on Facebook without leaving the site
   4. Best Buy has a Web site which can be used to purchase products for pick up in a store.
   5. Zappo's uses Twitter to send customers coupons when they mention a Zappo's product

9. Ratings, reviews, and recommendations
   1. Are always provided by businesses on their Web site
   2. Are posted by experts
   3. Are posted with compensations
   4. Are an aspect of social shopping
   5. Are not beneficial to the business

10. Which of the following social shopping methods contributes to environmental sustainability?
    1. Group shopping
    2. Peer-to-peer shopping
    3. Shopping clubs
    4. Social marketplaces

11. Which of the following is false about social advertising?
    1. Social network sites have turned to advertising as a way to make revenue.
    2. Viral network is effective with social networking
    3. Social advertising removes peer pressure from the buying decision
    4. Social advertisements are placed in paid-for-media space by companies
    5. Social apps support social interactions and are managed by a company to promote its brand

12. Using social computing tools to do market research
    1. Is done only by consumers
    2. Is only done by business
    3. Is expensive
    4. Can foster closer customer relationships
    5. Uses only data provided to the business

13. The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as                                                                     .
    1. Social commerce
    2. Social intelligence
    3. Social capital
    4. Social networking

14. Which of the following is true about the impact of social computing on customer service?
    1. t's harder for customers to be heard by a company.
    2. Businesses can take their time responding to social media posts.
    3. Customers themselves can be used to reduce problems.
    4. Businesses will only get negative comments on social media posts

15. Social computing has allowed customers
    1. To be advocates and influencers
    2. To continue to have to be passive with their interactions with companies
    3. To be forced to interact more often with customer service.
    4. To be restricted to only posting positive feedback about products.

16. One of the problems that HR departments have with using social computing to recruit is
    1. All candidates seek them out
    2. They only receive qualified application
    3. They receive many more applications than they can process
    4. Social sites each have their own social niche
    5. They cannot be used for internal tasks

17. HR departments use social computing applications to assist them in which of the following activities:
    1. Recruiting
    2. Training
    3. Regrouping teams
    4. Managing downsizing
    5. All of the above