Your job in this assignment is to convey a sustainability concept to the business world effectively as a marketing firm

Your job in this assignment is to convey a sustainability concept to the business world effectively as a marketing firm. Then you will take a sustainable business concept and communicate it in a way that touches environmental and social stakeholders.

Remember that each party has a different way of viewing the world and your marketing piece needs to convince them at their level.

Your piece can be in any format:

• Flyer
• Trifold
• Video
• Radio Ad
• News article

Types of business sustainability measures:  (If you would like to work with another sustainability measure, please contact your instructor for approval.)

• New manufacturing recycling program
• Reduction of water use
• Using solar to conserve energy
• Converting gasoline-powered vehicles to liquid natural gas
• Vendor inspections and verifications to ensure product quality and approved labor force

Types of environmental causes: 

• Saving the whales
• Saving old growth forests
• Eliminating poverty
• Improving the status of women in the world
• Global warming