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Homework answers / question archive / California State University, Fresno - IS 6E Package Title: Test Bank Course Title: Introduction to IS 6e Chapter Number: 7 Question Type: Multiple Choice 1)In recent years, the strategy for large retailers, with its accompanying high overhead costs, has become a liability rather than an asset
California State University, Fresno - IS 6E
Package Title: Test Bank
Course Title: Introduction to IS 6e Chapter Number: 7
Question Type: Multiple Choice
1)In recent years, the strategy for large retailers, with its accompanying high overhead costs, has become a liability rather than an asset.
A. Brick-and-mortar
B. Click-and-mortar
C. Pure-play
D. Virtual
2. How are other retailers competing with Amazon?
A. They are closing their stores and moving toward online only.
B. They are opening more stores to increase their presence.
C. They are shipping directly from their stores.
D. They are shipping products from more warehouses just like Amazon.
3. Which of the following has NOT implemented a ship-from-store strategy?
A. Amazon
B. Best Buy
C. Gap
D. Walmart
4. FlightCar is a(n) business.
A. airport car parking
B. car rental
C. car manufacturing
D. peer-to-peer car sharing
5. is NOT fighting the FlightCar startup.
A. Airports
B. Local lobbyists
C. The city of San Francisco
D. Relay-Rides
6. FlightCar addresses which major challenge?
A. Airport parking
B. Catching a cab
C. Generating revenue from unused vehicles
D. Heavy traffic in large cities
7. eBay is an example of a organization.
A. Brick-and-mortar
B. Click-and-mortar
C. Virtual
D. None of the above; it’s a completely unique idea
8. A organization is physical only.
A. Brick-and-mortar
B. Click-and-mortar
C. Pure-play
D. Virtual
9. involves businesses requesting quotes from suppliers.
A. Affiliate
B. Bartering online
C. Electronic tendering
D. Viral marketing
10. involves sending information about your product to friends.
A. Bartering online
B. Electronic tendering
C. Electronic marketplaces
D. Viral marketing
11. A gift card for Walmart is an example of a .
A. Credit card
B. Person-to-person payment
C. Smart card
D. Stored-value money card
12. A is ideal for micropayments.
A. Credit card
B. Person-to-person payment
C. Smart card
D. Stored-value money card
13. If you go through sexual harassment training on your university’s website to fulfill government regulation requirements, this is e-commerce.
A. B2B
B. B2C
C. B2E
D. B2G
14. China implemented e-commerce to .
A. increase options for consumers
B. lower prices of goods on the street
C. offer fresh, traditionally grown produce
D. overcome obstacles associated with traffic jams in major cities
15. Jumia in Nigeria was NOT created to .
A. increase options for consumers
B. lower prices of goods on the street
C. offer fresh, traditionally grown produce
D. overcome obstacles associated with traffic jams in major cities
16. In China, fresh, traditionally grown produce of the region is advertised via .
A. billboards in major cities
B. email
C. a microblogging website
D. mobile devices
17. To combat fears of online fraud and to educate Nigerians about shopping online securely,
employs a direct sales team of people to travel around major cities carrying tablet computers.
A. Amazon
B. Google
C. Jumia
D. Weibo
18. Swipely’s main competitor is .
A. Amazon
B. Discover Card
C. Google
D. Square
19. Swipely’s competitive advantage over Square is .
A. Convenience
B. Ease of use
C. Price
D. Security
20. Which of the following is NOT a technology used by Swipely?
A. Cloud computing
B. Dashboards
C. Expert systems
D. Social media
21. Swipely becomes effective if customers provide merchants with their name and email address, which percent are willing to do.
A. less; 20
B. less; 80
C. more; 20
D. more; 80
22. Monster is an example of .
A. Cyberbanking
B. Online job market
C. Online securities trading
D. Travel
23. launch in front of your current browser window.
A. Banners
B. Intermediaries
C. Pop-under ads
D. Pop-up ads
24. gets hurt from showrooming.
A. Amazon
B. Barnes & Noble
C. eBay
D. Google
25. Which of the following is an issue in e-tailing?
A. Channel conflict
B. Security trading
C. Viral marketing
D. Volume purchasing
26. Which of the following companies does NOT place more emphasis on providing information than online sales on their website to avoid channel conflict?
A. Home Depot
B. Lowe’s
C. Target
D. Walmart
27. Nike.com selling shoes directly to consumers is an example of .
A. an electronic mall
B. cyberbanking
C. disintermediation
D. online securities trading
28. Penske’s Used Trucks website is primarily a e-commerce website.
A. B2B
B. B2C
C. C2B
D. C2C
29. PenskeUsedTrucks increased its search traffic by .
A. advertising on mobile devices
B. including more pictures
C. updating its website
D. using more effective keywords
30. Penske updated its website to look more like ’s website.
A. Amazon
B. CarMax
C. eBay
D. Uhaul
31. Penske does NOT use in its marketing strategy.
A. Blogging
B. Dashboards
C. Search engine optimization
D. Social media
32. Simple is a(n) online-only with a heavy focus on customer service.
A. advertising company
B. bank
C. retailer
D. social media site
33. Simple uses apps that are easy-to-use to provide outstanding customer service.
A. cloud-based
B. downloadable
C. mobile
D. real-time
34. Simple makes money from .
A. advertising
B. credit card fees
C. interest margins
D. service fees
35. B2B e-commerce comprises about percent of e-commerce volume.
A. 15
B. 35
C. 55
D. 85
36. Buy-side marketplaces use auctions and are suitable for .
A. forward; customization
B. forward; procurement
C. reverse; customization
D. reverse; procurement
37. Your textbooks are examples of a for your education.
A. Direct materials
B. Indirect materials
C. Purchasing goods
D. Procurement goods
38. exchanges connect buyers and sellers across many industries.
A. Functional
B. Horizontal
C. Multi-dimensional
D. Vertical
39. The goal of group purchasing in the buy-side marketplace is to .
A. attract more seller attention
B. bring up the product’s value in a reverse auction
C. get the best deal in a forward auction
D. share resources among partner companies
40. The sell-side marketplace is similar to the model.
A. B2C
B. B2G
C. C2B
D. C2C
41. E-commerce makes it to track individuals on the internet.
A. Easy
B. Hard
C. It’s not any different than offline tracking
D. None of the above
42. Which of the following is used by companies to track individual use on the internet?
A. Cookies
B. Phishing
C. Spam
D. Viral marketing
43. Fraudulent activities on the internet are .
A. almost non-existent
B. decreasing
C. increasing
D. staying the same
44. Purchasing a domain name because you feel like one day it could be valuable to someone is .
A. Illegal
B. Legal
C. It depends on the circumstances.
D. The law doesn’t care one way or the other
45. Domain tasting is a form of cybersquatting, which is .
A. illegal; illegal
B. illegal; legal
C. legal; legal
D. legal; illegal
46. In regard to paying taxes online, the basic law states .
A. Merchants must collect a sales tax on every purchase
B. Merchants should collect sales tax in states where they don’t have a physical presence
C. Shoppers are supposed to track purchases and pay taxes on their annual tax filings
D. Shoppers should only pay sales tax to merchants with a physical presence in their state
47. Uber addresses a problem in the business.
A. airport parking
B. car rental
C. taxi
D. umbrella
48. Uber typically offers and uses during times of peak demand.
A. dynamic pricing; dynamic pricing
B. dynamic pricing; standard local rates
C. standard local rates; dynamic pricing
D. standard local rates; standard local rates
49. are/is NOT currently fighting the establishment of Uber?
A. Consumers
B. Local authorities
C. Politicians
D. The taxi industry
50. Uber is a business that’s goal is to .
A. B2B; connect drivers and riders
B. B2B; provide a taxi service
C. B2C; connect drivers and riders
D. B2C; provide a taxi service
Question Type: True/False
1. E-business is a broader definition of e-commerce.
2. B2C is more complex than B2B.
3. Channel conflict is a major problem for brick-and-mortar organizations.
4. Buy-side marketplaces use reverse auctions.
5. We pay for the right to use and distribute software.
6. Domain-tasting is legal.
Question Type: Fill-in-the-Blank
1. organizations are physical and digital.
2. Pure-play organizations are another name for organizations.
3. An electronic represents a collection of individual shops under a single internet address.
4. The key mechanism of marketplaces is a reverse auction.
5. refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else.
Question Type: Essay
1. List, describe, and provide an example of the six types of e-commerce.
2. You have an entrepreneurial spirit and decide to start your own business. You know you first have to consider the degree of digitization you are going to pursue for your new business. What does this mean? What are your options? Which option would you choose and why?
3. What is disintermediation? How does the web facilitate disintermediation? Is disintermediation inevitable for all industries? Why or why not?
4. What is the difference between sell-side and buy-side marketplaces? NOTE: You need to go beyond the definitions. What types of auctions are relevant for these marketplaces?
5. The debate over paying sales tax for online purchases has been a debate for many years. Discuss both sides of the debate and the current requirements.
