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Chapter 2 QUIZ 1)Which of the following is true of contingency planning?         2

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Chapter 2 QUIZ

1)Which of the following is true of contingency planning?

 

 

 

 

2. Ruth designs games for mobile operating systems such as iOS and Windows. The demand for games on mobile devices is high. Ruth’s latest game, Viper Slash, is yet to generate profitable sales despite receiving rave reviews. According to the BCG matrix, Viper Slash can be classified as a:

 

3. A product possesses a competitive advantage when it enjoys a superior position over competing products because:

 

4. A firm with a “cash cow” product is most likely to:

 

5. The _____ is an action-oriented document or playbook that guides the analysis, implementation, and control of the firm’s marketing strategy.

 

6. Joint ventures work best when the partners’:

 

7. Which of the following is a function of the marketing strategy in a marketing plan?

 

8. The mission statement of a firm:

 

9. Which of the following is a feature of the executive summary?

 

10. Resco is an apparels manufacturer whose products are carried only by two major retailers in the United States. In the context of SWOT analysis, which of the following can be classified as a weakness of Resco in this scenario?

 

11. Which of the following is a major risk associated with licensing?

 

12. A market penetration strategy:

 

13. Zbar, a mobile phone-manufacturing company, decides to pursue a market development strategy to further its business prospects. In this situation, which of the following actions falls in line with Zbar’s latest strategic direction?

 

14. Carson James is the owner of Artwall, a chain of bookstores that sells children’s books. Carson believes that all children deserve access to quality education. In line with this philosophy, Carson starts a nonprofit organization called Edufund Foundation, primarily funded by profits from Artwall, to help educate children who can’t afford it. Carson’s team at Artwall is tasked with creating a mission statement, and they come up with the following drafts. Which of the following should Carson pick?

 

15. In the context of SWOT analysis, which of the following can be classified as an opportunity for a manufacturing firm?

 

16. The primary strategic planning tool for directing and coordinating the marketing effort is the:

 

17. _____ is the process of thoughtfully defining a firm’s objectives and developing a method for achieving those objectives.

 

18. The mission statement of a firm:

 

19. Franchising is an attractive method of entering foreign markets because:

 

20. Vida is an Italian car manufacturer with manufacturing plants all over the world, including the United States. In the context of SWOT analysis, which of the following can be classified as one of Vida’s strengths?