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Homework answers / question archive / Nova Southeastern University MKT 5070 1)Which of the following techniques was suggested by Freud to trace a person's motivations from the stated instrumental ones to the more terminal ones? laddering word association role playing casting selective attention     Which of the following theories developed by Frederick Herzberg distinguishes dissatisfiers from satisfiers? trait-role theory psychological constraint theory probability theory leadership model two-factor theory                          is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world

Nova Southeastern University MKT 5070 1)Which of the following techniques was suggested by Freud to trace a person's motivations from the stated instrumental ones to the more terminal ones? laddering word association role playing casting selective attention     Which of the following theories developed by Frederick Herzberg distinguishes dissatisfiers from satisfiers? trait-role theory psychological constraint theory probability theory leadership model two-factor theory                          is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world

Marketing

Nova Southeastern University

MKT 5070

1)Which of the following techniques was suggested by Freud to trace a person's motivations from the stated instrumental ones to the more terminal ones?

    1. laddering
    2. word association
    3. role playing
    4. casting
    5. selective attention

 

 

  1. Which of the following theories developed by Frederick Herzberg distinguishes dissatisfiers from satisfiers?
    1. trait-role theory
    2. psychological constraint theory
    3. probability theory
    4. leadership model
    5. two-factor theory

 

  1.                        is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world.
    1. Consumption
    2. Perception
    3. Acculturation
    4. Assimilation
    5. Cognitive dissonance

 

  1.                        can work to the advantage of marketers with strong brands when consumers make neutral or ambiguous brand information more positive.
    1. Selective attention
    2. Selective distortion
    3. Selective retention
    4. Selective choice
    5. Selective embellishment

 

  1.                        is the tendency to interpret information in a way that will fit our preconceptions.
    1. Selective retention
    2. Cognitive dissonance
    3. Selective distortion
    4. Subliminal perception
    5. Selective embellishment

 

 

  1.                        teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
    1. Demand theory
    2. Learning theory
    3. Economic theory
    4. Psychological theory
    5. Demographic theory
  2. Anne is a frequent purchaser of Yoplait strawberry yogurt. For once, she decides to try a different flavored yogurt. Instead of trying out the flavors offered by competing brands, Anne selects a different flavor offered by Yoplait. Here, her past experience with the brand prompts her to make the choice. Anne's behavior can be best described as

                     .

    1. fallacy of proposition
    2. associative networking
    3. generalization
    4. heuristic thinking
    5. self-actualization

 

  1. As Rita scans the yellow pages section of her phone book looking for a florist, she sees several other products and services advertised. Though interesting on first glance, she quickly returns to her primary task of finding a florist. The items that distracted her from her initial search were most likely stored in which of the following types of memory?
    1. Short-term memory
    2. Long-term memory
    3. Middle memory
    4. Subconscious memory
    5. Subliminal memory

 

 

  1. The associative network memory model views long-term memory as                              .
    1. a subliminal perception
    2. the interplay of drives
    3. a strong internal stimulus impelling action
    4. a temporary and limited repository of information
    5. a set of nodes and links
  2.                        refers to the process in which information gets out of memory.
    1. Memory encoding
    2. Memory decoding
    3. Memory classification
    4. Memory retrieval
    5. Memorization

 

  1. Amtex electronics, a consumer products brand, advertises its products inside supermarkets and retail stores frequently to promote the process of                                                                            and stimulate purchase.
    1. memory verification
    2. memory retrieval
    3. memory decoding
    4. memory formation
    5. memory augmentation

 

  1. Cognitive psychologists believe that memory is                             , so that once information becomes stored in memory, its strength of association decays very slowly.
    1. highly perceptual
    2. somewhat collective
    3. highly communicative
    4. often reflective
    5. extremely durable

 

 

 

  1. The milder information search state where a person simply becomes more receptive to information about a product is called                                                                          .
    1. active information search
    2. information search
    3. heightened attention
    4. purchase decision
    5. dynamic information search

 

  1. The buying process starts when the buyer recognizes a(n)                            .
    1. product
    2. advertisement for the product
    3. salesperson from a previous visit
    4. problem or need
    5. internal cue

 

  1. Which of the following is considered to be a more advanced form of information search wherein the person might phone friends or go online to secure information about a product or service?
    1. heightened attention
    2. short-term memory processing
    3. subliminal processing of information
    4. long-term memory processing
    5. active information search

 

  1. Brands that meet consumers' initial buying criteria are called the                               .
    1. total set
    2. awareness set
    3. consideration set
    4. choice set
    5. decision set

 

 

  1. Maria considers buying a car for herself, after she notices the advantages derived by her best friend from his new car. Which of the following forms of stimulus has activated Maria's problem recognition process?
    1. external stimuli
    2. internal stimuli
    3. peer stimuli
    4. secondary stimuli
    5. marketing induced stimuli

 

  1. With respect to consumer decision making, the                            is the set of strong contenders from which one will be chosen as a supplier of a good or service.
    1. total set
    2. awareness set
    3. consideration set
    4. choice set
    5. decision set

 

  1. A(n)                         is a descriptive thought that a person holds about something.
    1. attitude
    2. belief
    3. desire
    4. feeling
    5. emotion

 

 

  1. A(n)                         puts people into a frame of mind, such as, liking or disliking an object, moving toward or away from it.
    1. attitude
    2. belief
    3. feeling
    4. position
    5. stance

 

  1. The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their                                                                         .
    1. needs
    2. wants
    3. desires
    4. brand beliefs
    5. consuming attitudes

 

  1.                        are rules of thumb or mental shortcuts in the decision process.
  1. Attitudes
  2. Beliefs
  3. Heuristics
  4. Discriminations
  5. Biases

 

  1. Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision. One of these is unanticipated situational factors. What is the other factor?
  1. Amount of purchasing power
  2. Attitudes of others
  3. Short-term memory capabilities
  4. Ability to return merchandise
  5. The self-concept

 

 

  1. A mobile phone manufacturing company observes that the main reason for an abrupt fall in their sales volume is the unconventional design of their phones that consumers found inconvenient and unattractive. The findings prompt the company to adopt a new strategy. They redesigned the product models keeping the requirements of the end-user in mind. According to the expectancy value-model, the company's strategy can be termed as

                     .

    1. psychological repositioning
    2. real repositioning
    3. competitive depositioning
    4. physiological depositioning
    5. prescriptive method

 

  1. Ford believes its cars to be of higher quality than General Motor's but thinks that consumers wrongly believe the opposite. Ford might employ a(n)                                                                       strategy to change buyers' perceptions of its competition.
    1. real repositioning
    2. competitive depositioning
    3. psychological repositioning
    4. biased repositioning
    5. attribute repositioning

 

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