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What research will you do to assess the feasibility and attractiveness of South Korea as a new market for your wines

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What research will you do to assess the feasibility and attractiveness of South Korea as a new market for your wines. (10 marks) 700 words Outlining the greatest challenges that Clifden Wines will encounter in South Korea draw up a marketing plan for your launch later this year. (30 marks) 1800 words
 

Please complete your exam in a Word Document and upload as .doc, .docx or .pdf

 

In the last two years wine exporters in Australia have been adversely impacted by the Chinese government’ s trade sanctions, which include a tariff of 220% on wine. This tariff has priced them out of the market and caused many exporters to lose up to 80% of their exports. You are the marketing manager of Clifden Wines, a family run winery in Orange

NSW. Your company was heavily reliant on exports to China and because of this tariff has lost 80% of its exports. The only way forward for your company is to find new export markets. Currently at the top of your potential list is South Korea. You have been tasked with investigating the feasibility of South Korea as an export market and developing a marketing plan for the launch.

 

What research will you do to assess the feasibility and attractiveness of South Korea as a new market for your wines. (10 marks) 700 words

Outlining the greatest challenges that Clifden Wines will encounter in South Korea draw up

a marketing plan for your launch later this year. (30 marks) 1800 words

 

End of Examination