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Levels of planning - Examples (Connect, Perform)    © Shutterstock Images Management at Work @%#*&!! Jennifer couldn’t believe her bad luck

Management

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Levels of planning - Examples (Connect, Perform)

  

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Management at Work

@%#*&!! Jennifer couldn’t believe her bad luck. The business-planning cycle at Allworld Insurance was almost over. The only thing her boss had asked her to do was to make copies of four sets of final plans. Each set contained a different level of planning and each was supposed to be delivered to a different manager for review. But now those documents are all over the floor.

Everything has to be back in the right order as quickly as possible. Knowing that you are a planning expert, Jennifer asks for your help. She tells you that Allworld Insurance uses an aligned, or cascading, goal system. You can expect to see each set of plans flow in a logical way throughout the company.

Complete the table and help Jennifer by selecting the correct types of plans that match the given statements.

Statement	Type of Plan
Each sales agent will personally contact three potential clients in an underserved community every day.	Operational
We will actively seek to acquire an East Coast life-insurance company that has a diverse clientele.	Strategic
The Sales Division will routinely monitor the percentage of new clients in underserved populations.	Tactical
We provide low-cost, high-quality insurance to underserved populations.	Mission statement

Points:

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Explanation:

Statement	Type of Plan	Explanation
Each sales agent will personally contact three potential clients in an underserved community every day.	Operational plan	An operational plan identifies the steps individuals and front-line managers will take in support of tactical or higher-level organizational plans. In this case, each sales agent will contact three potential clients to help increase the percentage of new clients in underserved populations. Operational plans are very specific. In part because of this specificity, someone with direct job experience—either the employee or an immediate supervisor—needs to set this plan.
We will actively seek to acquire an East Coast life-insurance company that has a diverse clientele.	Strategic plan	A strategic plan tells you how the overall organization will achieve its mission. In this case, Allworld will attempt to provide low-cost, high-quality insurance to underserved populations by acquiring an East Coast life-insurance company. One of the ways you can identify a strategic plan is by its breadth. A strategic plan differs from a mission statement because it is an activity that is specifically tied to an accomplishment rather than an overarching philosophy. Typically, very senior executives (CEO/CFO/COO or president) set strategic plans.
The Sales Division will routinely monitor the percentage of new clients in underserved populations.	Tactical plan	A tactical plan tells you what a large segment (a unit or division) of the organization expects to do in order to help accomplish strategic plans. In this case, the Sales Division will increase the percentage of new clients in underserved populations in order to increase sales to those populations. A tactical plan covers only a part of the organization, not the entire organization, and a vice president or director typically sets this plan. As you can see, tactical plans are also a bit more specific than strategic plans.
We provide low-cost, high-quality insurance to underserved populations.	Mission statement	A mission statement defines the reason the company exists: in this case, to provide low-cost, high-quality insurance to underserved populations. Note that this statement gives you an overarching purpose for the company—it does not tell you how the company will achieve this purpose. (That is the role of plans.)