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Increasingly the emphasis is being placed on customer-centric metrics or Holistic management systems such as the Balanced Scorecard System (BSC) rather than traditional metrics that are financial or market-based indicators

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Increasingly the emphasis is being placed on customer-centric metrics or Holistic management systems such as the Balanced Scorecard System (BSC) rather than traditional metrics that are financial or market-based indicators. focus on the customer perspective, discuss how CRM in general is related to business performance. The answer can be anywhere between 3-5