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Choose 2 of the following questions to answer after viewing the documentary, The Merchants of Cool

Writing Nov 24, 2022

Choose 2 of the following questions to answer after viewing the documentary, The Merchants of Cool. Each answer should be one paragraph in length. Due Monday. 1. Personal effects of Marketing. How does marketing affect you? How does it affect your desire for consumer goods? Your sense of happiness? Your acceptance by your peers, e.g., whether they think you are "cool"? Your identity and vision of yourself? Is media a just a mirror? 2. Your Critique of Documentary. How does this account of the influence of marketing measure up against your own experience as a teen 3. What ethical concerns or questions do you have with the marketing practices portrayed in the Merchants of Cool? Is it ok to accept payment to go to parties and promote products? (Sprite and Red Bull examples). What about people who sell the right to be branded-tatooed with a company logo? What are the moral obligations of marketers? Is it possible to accept a job in marketing and succeed while being morally virtuous in your work? 4. Media Concentration. What difference does it make that media is concentrated in about 5 companies or so? (Clear channel radio stations—"Alice"—who decides what music can be played?) 5. Solutions Responses. What solutions would you propose to the problems presented in the documentary? Should we have "advertising free zones“? What would be their value?

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