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Last week, Wally's Burgers, Inc

Marketing

Last week, Wally's Burgers, Inc. reduced the average price on the 1/2-pound Papa burger by 1%. In response, sales jumped by 2%.

a) Calculate the point price elasticity of demand for Papa burgers.

b) Calculate the optimal price for Papa burgers if the marginal cost is $1 per unit.

Option 1

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