Understanding the behavior of the consumer in marketing is a platform of marketers before formulating the product development plan

Marketing Dec 21, 2020

Understanding the behavior of the consumer in marketing is a platform of marketers before formulating the product development plan.

Considering the above statement, how can you illustrate the meaning and features of consumer's behavior in brief?

Expert Solution

The meaning of consumer behavior with respect to the above statements is that the behavior of the consumer towards various products and trends is very dynamic in nature and keeps on changing from time to time. The consumer keeps on changing its taste and preference at certain intervals and so the companies should focus on making the product after studying the choices and preferences of the consumers very carefully.

The features of the consumer behavior based on the above statements are:

1. It needs detailed research.

2. It is a dynamic process.

3. It needs the correct analysis.

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