Distribution arrangements

Distribution arrangement is the approach used by producers to transfer products from their physical location of production to the end-user or consumer. Distribution is key to the transport of any product to marketing. Dissemination channels include; manufacturer -supplier-wholesaler-merchandizer-consumer, manufacturer-wholesaler -merchandizer-consumer, manufacturer-merchandizer-consumer, manufacturer-consumer.

Place objectives

Place objectives are strategies that outline marketing arrangements of a company on how and where to place its products or services for customers to buy. It can either be an online or physical location. Producers can also utilize internet sites to sell their products, which are called online shopping. Customers buying from online shopping directly from the producers will get the products at a lower price because only shipping charges are incurred.

a. Postal Scale

In other cases, suppliers could be sales representatives who employ staff that will get to the physical locations and facilitates customer purchase. For merchandise that weighs up to 2 pounds, the products can be made available to all needed locations to help reduce shipping costs. The seller/manufacturer should ensure that the products are available in all parts of the country.

b. Children's toys'

Children's toys could be channeled from the producers to retail stores for purchase by customers. The fewer the agents in a supply chain, the less the product's cost to the end-user.

An online website can be launched to help increase sales for customers (children's toy's customers) who are far from the place of manufacturing or sale. The toys can then be advertised to the customers worldwide through television, radio, e.t.c to reach the targeted group of people.