If the production concept is taken, Jobe Smith can concentrate on the marketing concept to build his business. The marketing concept views the customer as the center of the organization. In applying this concept, Jobe would apply his strategies as per his market research from the start of product conception to sales, focusing on the needs of the target market to produce lawn mowers that are of more value than his business's competitors.

In applying this concept, Mr. Smith might face some issues like;

- The challenge of keeping up with technology and trends. This is an issue because innovations influence the needs of the customers.

- Increasing competition. As competition increases in the market, the customers' expectations keep rising, increasing the business's pressure to produce exceptional products consistently.