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Considering the information below, if Diego is considering eliminating the West region because an internally generated report suggests the region's total gross margin in the first year of operations was $80,000 less than its traceable fixed selling and administrative expenses

Marketing Dec 21, 2020

Considering the information below, if Diego is considering eliminating the West region because an internally generated report suggests the region's total gross margin in the first year of operations was $80,000 less than its traceable fixed selling and administrative expenses. Diego believes that if it drops the West region, the East region's sales will grow by 3% in Year 2. Using the contribution approach for analyzing segment profitability and assuming all else remains constant in Year 2, what would be the profit impact of dropping the West region in Year 2?

Diego Company manufactures one product that is sold for $79 per unit in two geographic regions: the East and West regions. The following information pertains to the company's first year of operations in which it produced 50,000 units and sold 45,000 units.

 

Variable costs per unit:
  Manufacturing:  
  Direct materials $29
  Direct labor $16
  Variable manufacturing overhead $2
  Variable selling and administrative $4
Fixed costs per year:
  Fixed manufacturing overhead $800,000
  Fixed selling and administrative expenses $516,000

The company sold 35,000 units in the East region and 10,000 units in the West region. It determined that $240,000 of its fixed selling and administrative expenses are traceable to the West region, $190,000 is traceable to the East region, and the remaining $86,000 is a common fixed cost. The company will continue to incur the total amount of its fixed manufacturing overhead costs as long as it continues to produce any amount of its only product.

Expert Solution

Direct Materials 29
Direct Labor 16
Variable Manufacturing Overhead 2
Variable Selling and Administrative 4
Total 51
Multiply by: Number of Units-West 10,000
Total Variable Cost 510,000
Traceable Fixed Cost-West 240,000
Total Traceable Cost-West 750,000

 

 

  East West Total
Sales per unit 79 79  
Less: Variable Cost per unit 51 51  
Contribution Margin per Unit 28 28  
Multiply by: Unit Sales 35,000 10,000  
Contribution Margin 980,000 280,000  
Less: Traceable Fixed Cost 190,000 240,000  
Segment Margin 790,000 40,000 830,000
Fixed Manufacturing Cost     800,000
Common Fixed Selling and Administrative Expense     86,000
Operating Income (Loss)     (56,00)

 

 

Sales per Unit 79
Less: Variable Cost 51
CM per Unit 28
Multiply BY: New Unit Sales 36,050
New CM 1,009,400
Fixed Manufacturing Cost -800,000
Traceable Fixed Selling and Administrative Expenses -190,000
Unavoidable Fixed Selling and Administrative Expenses -86,000
New Operating Income(Loss) (66,600)
Old Operating Income(Loss) (56,000)
Decrease in Income 10,600
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