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How does geographical location affect your selection of distribution channels?

Marketing Dec 24, 2020

How does geographical location affect your selection of distribution channels?

Expert Solution

Depending on geographical distance and terrain - either offline or online distribution channels are chosen, or a mix of both. Sometimes the channels exist as direct to consumer, or to retailers, wholesalers, etc., which then supply the consumer.

A tough geographical terrain, such as mountains, might lead you to choose specialized distributors. If the geographical area is huge with millions of people, it might be better to go through a network of distributors and wholesalers and retailers. If the area served is nearby, a firm can choose to supply direct to consumers. Another example would be if a firm were located on land versus surrounded by the sea - in that case, the distribution channel would have to be by boat, as compared to trains, trucks or cars if on land.

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