The statement is false.

Firms that are stuck in a production orientation mentality likely will have great difficulty competing successfully for customers.

Unlike the customer orientation concept and strategy, the production orientation focuses on product quality and does not consider customer needs. There are various ways of attracting customers, and the main one is by building great quality products despite putting customer's needs as the primary focus or not. Producers can consider customer needs and preferences and still not attract customers if the product's quality is poor. On the other hand, a producer can create quality products that will attract customers and create brand loyalty without considering all the customer needs and preferences. In most cases, a quality product will be considered a product that can fully satisfy a customer's needs within a given period.