How is marketing orientation relevant to business?

Marketing Dec 20, 2020

Expert Solution

Marketing orientation is relevant to business because this allows the business to be flexible in response to the ever changing wants and needs of its target market. A business that has a marketing oriented strategy carefully studies their target market to know their wants and needs. The company can then make their own minor or major adjustments to meet the said wants and needs of their target market as determined by market studies, research and reports.

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