What are some of the functions that insurance agents typically perform in the distribution channel?

Marketing Dec 24, 2020

Expert Solution

An insurance agent is an intermediary between a potential insured (buyer of insurance) and an insurance company (seller of insurance). In this capacity, the agent helps the insured determine the insurance coverage needed and the various insurers who can provide the best combination of coverage and cost. Simultaneously, the agent works with a pool of insurers, funneling appropriate risks to them and helping them sustain and grow their books of business.

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