The human resources (HR) function in contemporary organizations often has considerable effectiveness in driving talent management strategies, because it has numerous tools at its disposal. These include offering better financial rewards, as well as other incentives like flexible work conditions. As businesses have adapted to survive, such as in the shadow of the Coronavirus pandemic, HR contributes to maintaining the interest of employees through its technologies as well as decisions. When HR is effective, and a business does evaluate how they operate to obtain and retain good employees, the business is generally more effective and out-performs its competitors. Generally, in businesses like this, HR reports to the CEO instead of other officers.