Fill This Form To Receive Instant Help
Fill This Form To Receive Instant Help
Homework answers / question archive / I need this paper completed today please
7-1 Final Project: Strategic Marketing Proposal
|
My organization is the American Nursing Association in which my target market is the care of senior citizens. If you need any more information, please let me know as this paper must be at least 8 pages long. |
|
|
Instructions |
|
|
Complete and submit your strategic marketing proposal. In addition to the sections covered in the two milestones, conclude your project by completing the Marketing Strategies and Conclusions sections as outlined in the Final Project Guidelines and Rubric document. Your work should be a complete and polished artifact and should incorporate all feedback received on the final project milestones. Review the critical elements carefully to ensure you have addressed each one completely. |
|
Rubric Name: HCM 325 Final Project Rubric (SA)
This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. Criteria
Exemplary
Proficient
Needs Improvement
Not Evident
Introduction: Profile of Organization
Add Feedback
2 points
Meets “Proficient” criteria and balances necessary detail with clear, economical language
1.7 points
Provides a detailed profile of the organization, including its type; mission, vision, and values; its service area and locations; and its major products and services
1.1 points
Provides a profile of the organization, but fails to fully or accurately define its type; mission, vision, and values; its service area and locations; or its major products and services
0 points
Does not provide a profile of the organization
/ 2
/ 2
*
Criterion score has been overridden
Introduction: Marketing Initiative
Add Feedback
2 points
Meets “Proficient” criteria and balances necessary detail with clear, economical language
1.7 points
Describes the marketing initiative, including the product or service; why it is important to the organization; its current issues; and why the initiative is needed
1.1 points
Describes the marketing initiative, but fails to fully or accurately define the product or service; why it is important to the organization; its current issues; or why the initiative is needed
0 points
Does not describe the marketing initiative
/ 2
/ 2
*
Criterion score has been overridden
Introduction: Customer Needs
Add Feedback
7.5 points
Meets “Proficient” criteria and demonstrates nuanced appreciation of the importance of marketing principles and processes within healthcare organizations
6.375 points
Explains the relevance of knowing customer needs for the marketing initiative and illustrates with specific examples of primary and secondary customers, as well as their needs, wants, and preferences
4.125 points
Explains the relevance of knowing customer needs for the marketing initiative, but fails to fully or accurately illustrate with specific examples of primary and secondary customers or their needs, wants, and preferences
0 points
Does not explain the relevance of knowing customer needs for the marketing initiative
/ 7.5
/ 7.5
*
Criterion score has been overridden
Introduction: “Four P’s”
Add Feedback
7.5 points
Meets “Proficient” criteria and demonstrates nuanced appreciation of the importance of marketing principles and processes within healthcare organizations
6.375 points
Clarifies the importance of the “four P’s” of marketing as they apply to the healthcare product or service and illustrates each with specific examples
4.125 points
Clarifies the importance of the “four P’s” of marketing as they apply to the healthcare product or service, but fails to fully or accurately illustrate each with specific examples
0 points
Does not clarify the importance of the “four P’s” of marketing as they apply to the healthcare product or service
/ 7.5
/ 7.5
*
Criterion score has been overridden
Introduction: Drivers of Demand
Add Feedback
7.5 points
Meets “Proficient” criteria and demonstrates nuanced appreciation of the importance of marketing principles and processes within healthcare organizations
6.375 points
Characterizes the relevance of drivers of demand for the marketing initiative, and illustrates with specific examples of factors that drive demand for the product or service
4.125 points
Characterizes the relevance of drivers of demand for the marketing initiative, but fails to fully or accurately illustrate with specific examples of factors that drive demand for the product or service
0 points
Does not characterize the relevance of drivers of demand for the marketing initiative
/ 7.5
/ 7.5
*
Criterion score has been overridden
Establish the Context: Marketing Goals
Add Feedback
7.5 points
Meets “Proficient” criteria and demonstrates sophisticated ability to determine relevant marketing objectives
6.375 points
Specifies at least three marketing goals of the initiative that apply best practices and align to the organizational mission and vision
4.125 points
Specifies marketing goals of the initiative, but fails to identify at least three that apply best practices and align to the organizational mission and vision
0 points
Does not specify marketing goals of the initiative
/ 7.5
/ 7.5
*
Criterion score has been overridden
Establish the Context: Industry Segment
Add Feedback
6 points
Meets “Proficient” criteria and demonstrates keen insight into the nature of healthcare markets
5.1 points
Analyzes the industry segment for the healthcare product or service, including all relevant details related to population segment and demographics, market size, psychographic or health status segmentation, regulatory influences, payer mix, and key success factors
3.3 points
Analyzes the industry segment, but fails to accurately include all relevant details related to population segment and demographics, market size, psychographic or health status segmentation, regulatory influences, payer mix, and key success factors
0 points
Does not analyze the industry segment for the healthcare product or service
/ 6
/ 6
*
Criterion score has been overridden
Establish the Context: Target Markets
Add Feedback
7.5 points
Meets “Proficient” criteria and demonstrates sophisticated ability to determine relevant target audiences
6.375 points
Identifies and describes the target markets, including all relevant details related to demographics, characteristics, preferences, and consumer behaviors; where appropriate, explains the types of data that would be collected
4.125 points
Identifies and describes the target markets, but fails to accurately include all relevant details related to demographics, characteristics, preferences, and consumer behaviors; or does not explain the types of data that would be collected, where appropriate
0 points
Does not identify and describe the target markets
/ 7.5
/ 7.5
*
Criterion score has been overridden
Market Analysis: SWOT Analysis
Add Feedback
6 points
Meets “Proficient” criteria and demonstrates keen insight into the nature of healthcare markets
5.1 points
Conducts a SWOT analysis including at least three items in each category
3.3 points
Conducts a SWOT analysis, but fails to fully or accurately include at least three items in each category
0 points
Does not conduct a SWOT analysis
/ 6
/ 6
*
Criterion score has been overridden
Market Analysis: Competitor Assessment
Add Feedback
6 points
Meets “Proficient” criteria and demonstrates keen insight into the nature of healthcare markets
5.1 points
Identifies and assesses at least two competitors using specific supporting examples, including at least three strengths and weaknesses for each
3.3 points
Identifies competitors, but fails to assess at least two using specific supporting examples, including at least three strengths and weaknesses for each
0 points
Does not identify competitors
/ 6
/ 6
*
Criterion score has been overridden
Market Analysis: Market Position
Add Feedback
6 points
Meets “Proficient” criteria and demonstrates keen insight into the nature of healthcare markets
5.1 points
Draws informed conclusions about the organization’s current market position and justifies all claims with specific supporting examples
3.3 points
Draws conclusions about the organization’s current market position, but not all are appropriate or justified with specific supporting examples
0 points
Does not draw conclusions about the organization’s current market position
/ 6
/ 6
*
Criterion score has been overridden
Marketing Strategies: Promotions Strategy
Add Feedback
7.5 points
Meets “Proficient” criteria and demonstrates creative or sophisticated ability to develop strategic marketing proposals
6.375 points
Develops a promotions strategy that effectively applies the media mix, including traditional marketing, and defends each using specific evidence and principles discussed in the course
4.125 points
Develops a promotions strategy, but fails to effectively apply the media mix or defend each proposal using specific evidence and principles discussed in the course
0 points
Does not develop a promotions strategy
/ 7.5
/ 7.5
*
Criterion score has been overridden
Marketing Strategies: Resource Requirements
Add Feedback
7.5 points
Meets “Proficient” criteria and demonstrates creative or sophisticated ability to develop strategic marketing proposals
6.375 points
Analyzes the resource requirements, including the types of resources and the categories of direct and indirect expenses to be considered
4.125 points
Analyzes the resource requirements, but fails to fully or accurately include all the types of resources or the categories of direct and indirect expenses to be considered
0 points
Does not analyze the resource requirements
/ 7.5
/ 7.5
*
Criterion score has been overridden
Marketing Strategies: Evaluation Metrics
Add Feedback
7.5 points
Meets “Proficient” criteria and demonstrates creative or sophisticated ability to develop strategic marketing proposals
6.375 points
Proposes specific metrics for evaluating the success of the marketing proposals, including appropriate sources of data and how the data would be interpreted
4.125 points
Proposes metrics for evaluating the success of the marketing proposals, but not all are specific or reasonable or fails to identify appropriate sources of data or logical methods of interpretation
0 points
Does not propose metrics for evaluating the success of the marketing proposals
/ 7.5
/ 7.5
*
Criterion score has been overridden
Conclusions
Add Feedback
7.5 points
Meets “Proficient” criteria and demonstrates advanced skill in connecting marketing strategies to the mission, vision, and values of healthcare organizations
6.375 points
Defends the overall strategy proposal by illustrating the specific ways in which the recommendations support the mission, vision, and values of the healthcare organization
4.125 points
Defends the overall strategy proposal, but fails to fully or logically illustrate the specific ways in which the recommendations support the mission, vision, and values of the healthcare organization
0 points
Does not defend the overall strategy proposal
/ 7.5
/ 7.5
*
Criterion score has been overridden
Articulation of Response
Add Feedback
4.5 points
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format
3.825 points
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
2.475 points
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
0 points
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
/ 4.5
/ 4.5
*
Criterion score has been overridden
Rubric Total Score Total Total Score
Clear Override
/ 100
/ 100
*
Criterion score has been overridden
Overall Score
Overall Score
Exemplary86 points minimum
Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria.
Clear Override
Proficient56 points minimum
Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria.
Clear Override
Needs Improvement1 point minimum
Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria.
Clear Override
Not Evident0 points minimum
Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria.
Bottom of Form
