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Complete the following activities: Carefully read the following scenario

Project Management

Complete the following activities:

Carefully read the following scenario.

 

Native Bush Spices Australia is based in Coffs Harbour, NSW. The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification. The company manufactures and retails a range of organic, Australian native foods including Native herbs and spices, Native herbal teas and Native fruit jams and conserves.

Currently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a very basic website that includes four pages: Home, About Us, Products and Contact Details.

The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets, most likely Hong Kong, Japan and Singapore.

The company’s target customers are those that enjoy gourmet foods.

The age range of Australian consumers buying products is between 35 and 65.

Most consumers are health conscious, care about protecting the environment and have an average annual income of $80,000.

The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing Manager, Customer Service Officer and two administration staff. Ten staff are employed in the factory making and distributing the products.

It has been decided that a new website is needed as part of the marketing communications strategy. The new web site is seen as a critical part of the company’s expansion strategy.

You have been asked to manage this project and, as with all projects, project authorisation needs to be obtained, as well as a detailed project scoping conducted prior to the project’s commencement.

The Operations Manager has provided the following information to assist with the initial project authorisation and the following development of the project management scoping document:

  • Inclusions: Website is to include a shopping cart, so customers can order products directly through the website. Customers should also be able to access recipes and general information about the health benefits of bush spices.
  • New web site implemented within 2 months from the implementation of the project plan, sales show 20% increase over 12 months, market research shows brand increasingly recognized.
  • Budget available for development of web site is $8,500.
  • Web site to be developed by a skilled contractor. SEO optimisation also required. Content needs to be professionally written.
  1. Write a project authorisation request.

 

The first part of this assessment task requires you to review Native Bush Spices Australia project management policy and procedures, as well as the case study information.

As set out in the organisation’s policy and procedures, you are required to complete the Project Authorisation Template to develop and confirm the procedures for project authorisation. Remember that, at this stage, only a broad overview of the project is required so as to gain initial approval.

Complete the template using the information from the case study and project management policy and procedures.

  1. Define the project scope.

 

Assume that you have been provided with approval to proceed with the project as set out in your project authorisation request.

You are required to develop a detailed project scope management plan. Use the Project Scope Management Plan Template to guide your work. You may use the link below to assist you in developing your plan.

http://www.pm4dev.com/resources/docman/pm4dev-ebooks/7-project-scope-management/file.html

To develop the work breakdown structure included as part of the project management plan, you will need to research the typical steps involved with developing a web site, assuming this work will be contracted out to web site designers and content writers.

You will be revising the plan after you have discussed it with the Senior Management team, so save this version of the document as Draft Project Scope Management Plan.

  1. Send an email to the senior management team (your assessor).

 

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.

It should introduce and summarise the contents of the attachment and ask for a suitable time and date for a meeting to discuss this.

Attach your draft project scope management plan to the email.

  1. Participate in a meeting with the Senior Management team (your assessor).

 

At the meeting, you will be required to go through your project scope management plan, carefully explaining each part of the project scope management.

During the meeting, you will need to demonstrate effective communication skills including:

  • Speaking clearly and concisely
  • Using non-verbal communication to assist with understanding
  • Asking questions to identify required information
  • Responding to questions as required
  • Using active listening techniques to confirm understanding
  1. Revise the project scope management plan.

 

Update your project scope management plan to incorporate the feedback from senior management that you received at the meeting.

Save this version of the document as revised project scope management plan.

  1. Send an email to the senior management team (your assessor).

 

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.

It should introduce and summarise the contents of the attachment,

Attach your revised project scope management plan to the email.

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