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Write a 9 pages paper on advertising: images, industry, and audience


Write a 9 pages paper on advertising: images, industry, and audience. Nevertheless, the two advertisement types focus on reassuring employees, shareholders, or generally, an audience, that a product, an action, or an ideology is viable. The objective is fulfilled through three important processes, which are informing, educating, and motivating.

During the three processes, advertisements catch the attention of people by creating a unique awareness about a product or an idea. As observed by Felton (2006), the success of an advertisement depends on its design and the communication method it uses. Rodgers and Thorson (2012) incorporate the concept of marketing mix while discussing types of advertisement. The marketing mix, as a key component of an advertisement, consists of four P’s. Product, Price, Place, and Promotion. In other words, while designing an advertisement, it is imperative to link a product with promotional strategies, price, and a place where an advertisement is done (Altstiel and Grow, 2005). Even though the two types of advertisements use similar principles, certain differences, however, exist. This paper, in effect, compares two types of advertisements. Specifically, the paper compares an advertisement for a commercial product and a promotion by a non-profitable charity group.

To clearly compare commercial and non-commercial adverts, this paper uses Apple Company, as a commercial organization, and Octopus Holdings Limited. In promoting its products, Apple Company has effectively used various aspects of advertisement to increase its net profit. Octopus Holdings Limited, which has both commercial and non-commercial subsidiaries, has similarly used various advertisement principles to educate and persuade the public. Non-commercial subsidiaries of the company are based in Hong Kong. All discussions in this paper are based on advertisements done by these two companies. According to Felton (2006), a comparison of the two types of advertisements is done by analyzing various components of an advertisement. Some key evaluation areas include the aim of an ad, methodology, or persuasive techniques used, advertisement budget, and target demographics among others. In this paper, the two types of advertisement are compared using these components.

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