This study supports the importance of RQ in increasing customer loyalty

Writing Oct 01, 2020

This study supports the importance of RQ in increasing customer loyalty.
Overall, to maintain customer loyalty to the service provider, it is recommended that a service provider enhance all three aspects of RQ which are trust, commitment, and satisfaction.

The more the client trusts the service provider, the more affectively committed to the provider the customer becomes.
The greater the customer’s affective commitment in the relationship, the more the customer will be inclined to remain in the relationship.
The higher the perceived quality of the service offered by the service provider, the more the client will trust the provider.