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Homework answers / question archive / The purpose of this assignment is to analyze a company’s strengths and weaknesses in order to recommend feasible value-enhancing alternatives
The purpose of this assignment is to analyze a company’s strengths and weaknesses in order to recommend feasible value-enhancing alternatives. Consider the publicly traded company your CLC group analyzed in the Environmental and Industry Analysis assignment. In a paper of 1,000-1,200 words, discuss potential growth opportunities and strategies for your selected company and compare the advantages and disadvantages of each opportunity.
Conduct a SWOT analysis for your selected company and discuss your findings.
What advantages does your company have over its competition?
What opportunities exist in the industry from which your company can benefit?
Who is your company's competition, and what types of risks might they pose?
What weak areas could your company improve to compete with its strongest competitors?
Identify strategic alternatives that create value for the company.
Which ones are focused on internal growth and what do they offer to the company?
What are the drawbacks of these strategies?
Which ones are focused on external growth and what do they offer the company?
What are the drawbacks of these strategies?
How would you use a decision matrix to identify the leading alternative?
Explain how you determined the values used to distinguish between each option. What about the matrix, if anything, may be limiting in its use value to an analyst or decision maker?
What factors might inhibit the success of the optimal strategic alternative identified?
How can the issues you identified be addressed and corrected?
Growing an organization is not always about increasing the size of the firm. If expansion is not the main focus, what other elements lend themselves to growth of the firm? How might each be achieved?
Answer:
An example of a startup :
Uper crust pies a specialised meat and fruit pie cafe in Bucharest that sells hot, the ready to go pies and frozen taken home options as well as an assortment of the fresh salads and beverage.
The company is planning to open its first location at the downtown and is very foxfocuon developing a business model that will make it easy to expand quickly and that open up the possibility of franchising.
Potential strategies for growth:
Access startup funds. UPer Crust Pies needs to investigate its options for obtaining capital. Funding a new business can take time, and the sooner UPer Crust Pies gets started on this process, the better.
Create a marketing plan. Because UPer Crust Pies wants to implement such a specific marketing strategy—targeting working families by emphasizing that their dinner option is both healthy and convenient—the company should develop a marketing plan.
Plan a grand opening. A key piece of that marketing plan will be the store’s grand opening, and the promotional strategies necessary to get UPer Crust Pies’ target market in the door.
A strong grand opening will help establish the store’s reputation, so it is essential that the UPer Crust Pies team feels ready for its first day. If the management team feels unprepared for the potential large crowds, a “soft” opening (such as an invite-only trial opening that offers free meals in exchange for feedback) may be a smart choice.
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