all products that an organization sells

1. Product Mix

all products that an organization sells.
Campbell's width of product mix: Soups, sauces, frozen entrees, beverages, and biscuits.

2. Product Mix Width

the number of product lines an organization offers.

3. Product Line Depth

the number of product items in a product line.

4. Product Modification

Changing one or more of a product's characteristics.

5. Kinds of Product Modification

1. Quality Modification
2. Functional Modification
3. Style Modification
-Planned obsolescence

6. Quality Modification

Change in a product's dependability or durability. Reducing a product's quality may let the manufacturer lower the price and appeal to target markets unable to afford the original product. Conversely, increasing quality can help the firm compete with rival firms. Like Barnes & Novle offering a color version of its nook that runs android apps allowing it to compete with apple and netbook makers.

7. Functional Modification

Change in a product's versatility, effectiveness, convenience, or safety. Dish Network and DIRECTV can now proide satellite service to multiple units in apartment building with one dish.

8. Style Modification

aesthetic product change rather than a quality or functional change. Clothing and auto manufacurers commonly use style modifications to motivate customers to replace products before they are worn out.

9. Planned Obsolescence

the practice of modifying products so those that have already been sod become obsolete before they actually need replacement.

10. Brand

a name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.