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For the past several years, your company has been consistently filling the same position with external hires due to voluntary turnover

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For the past several years, your company has been consistently filling the same position with external hires due to voluntary turnover. Though it is a critical sales role, a proper evaluation of underlying issues and a plan to address the attrition issue has not been established. What, specifically, can be done in this situation to identify factors leading to high turnover? What staffing strategies could be best suited to fit the above need?