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Why was Elvis "the King?" Why not Bill Haley or Little Richard or Carl Perkins? What was the public's initial response to rock and roll? What did the major labels do about it? How did rock and roll get to be mainstream?

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Why was Elvis "the King?" Why not Bill Haley or Little Richard or Carl Perkins? What was the public's initial response to rock and roll? What did the major labels do about it? How did rock and roll get to be mainstream?