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Homework answers / question archive / Using your approved strategic plan from the Wk 2 - Strategic Plan Research assignment, complete the following: Create a 5- to 7- slide Microsoft® PowerPoint® presentation, with speaker notes and visuals on each slide, that will sell your identified improvements to the strategic plan, based on your Wk 4 analysis
Using your approved strategic plan from the Wk 2 - Strategic Plan Research assignment, complete the following:
Create a 5- to 7- slide Microsoft® PowerPoint® presentation, with speaker notes and visuals on each slide, that will sell your identified improvements to the strategic plan, based on your Wk 4 analysis.
Include the following:
Summarize the threats and challenges you have identified within the current strategic plan.
Determine how to execute the strategic initiatives in order to address the threats and challenges.
Explain proposed process improvements.
Assess whether additional resources are needed.
Describe how resources should be used in the application of the strategic plan.
Utilize KPIs to justify the financial investment and to measure the success of the proposed improvements to the strategic plan.
Justify your recommendations based on anticipated Return on Investment (ROI).
Running head: AMAZON BUSINESS PLAN ASSESSMENT Amazon Business Plan Assessment Katherine Freeman STR 581 May 3, 2021 1 AMAZON BUSINESS PLAN ASSESSMENT 2 Amazon Business Plan Assessment Amazon.com has long pursued a strategy of succeeding by pricing lower. The purpose of Amazon's strategic plan is to flawlessly connect the digital and brick-and-mortar shopping experience to be part of every single acquisition made (Wells, Danskin & Ellsworth, 2018). Amazon assumes the strategic plan to offer the utmost convenience to consumers, a broad selection of commodities and services to consumers, and low cost without weakening product excellence and safety (Majed, Nuraddin & Hama, 2018). Amazon aims to become so in-built in consumers' lives that they can't envision living without Amazon. The primary business objectives of Amazon.com include; Firstly, intensifying of market share and developing the income by refining and broadening the company's services such as online marketing and improving Amazon Web services (Majed, Nuraddin & Hama, 2018). Secondly, Gratification of the current consumers and attracting the new consumers. Amazon customers are categorized into three; customers, enterprises, and sellers (Wells, Danskin & Ellsworth, 2018). Lastly, introducing innovations and making novel acquisitions. Market development is all about entering new marketplaces to sell the current commodities. Amazon has created a vast number of new markets throughout the years. Its products are transported to more than 100 nations worldwide (Cusumano, 2017). Amazon's strategies are more fixed on customer gratification and obsession than the rival; the focus has enabled it to increasingly develop its markets globally (Majed, Nuraddin & Hama, 2018). Its purpose of offering the utmost convenience to consumers, a broad assortment of products and services to consumers, and low prices without weakening product excellence and safety has extensively enabled it to grow and enter new markets worldwide. AMAZON BUSINESS PLAN ASSESSMENT 3 Amazon process development is centered on the customers. It follows the 'working backwards' process, which puts consumers at the center, and steers simplicity and lucidity through the process; it is a development process that is very effective and works well (Wells, Danskin & Ellsworth, 2018). Amazon uses process improvement to computerize some missioncrucial financial operations procedures, which helps to ensure that Amazon maximizes returns, lessens faults, and relieves compliance loads. Developing people means expanding one's practical know-how and developing one's cooperation expertise without centering on economic development. Amazon.com corporation trusts that everyone is a leader, and leaders understand they continuously have things to learn (Wells, Danskin & Ellsworth, 2018). The Amazon leadership builds programs, lessons, and tools to aid everybody at amazon learn, develop, and become reliable. Amazon might be categorized as a multi-lateral platform, providing products, services, and technologies that link diverse kinds of customers to each other. The company vends more than 12million products which include; media, e.g., books, music CDs, baby products, beauty stuff, electronics, kitchen items, jewels, lawns, and garden items (Lang, Tinder, Zimmerman & Harrison, 2012). Amazon has been moving away from old-style delivery providers for last-mile distribution (Wells, Danskin & Ellsworth, 2018). Amazon uses two methods to ship products to consumers: fulfillment by merchant and fulfillment by Amazon. Some of the Amazon KPIs used to measure performance overtime includes; Rating and reviews; Ad Spend; Customer performance metrics, Order fulfillment, and shipping; Aging inventory; inventory; promotions, and conversation rates (Seward, 2019). Amazon understands the games that sellers and customers play with each other and has grasped how to generate money repeatedly and keep consumers happy. AMAZON BUSINESS PLAN ASSESSMENT 4 References Cusumano, M. A. (2017). Amazon and whole foods: follow the strategy (and the money). Communications of the ACM, 60(10), 24-26. Lang, S., Tinder, L., Zimmerman, J., & Harrison, J. S. (2012). Amazon. com: Offering Everything from A to Z. Majed, S. Z., Nuraddin, S. H., & Hama, S. V. S. (2018). Analyzing the amazon success strategies. Journal of process management. New Technologies, 6(4), 65-69. Seward, T. (2019). Top 9 Business-Level Amazon KPIs you Need to Calculate. Entrepreneur Press. Retrieved from https://www.roirevolution.com/blog/2020/02/top-9-business-levelkpis/ Wells, J. R., Danskin, G., & Ellsworth, G. (2018). Amazon. com, 2018. Harvard Business School Case Study, (716-402).
