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Homework answers / question archive / Consumers are not standardized globally; therefore, with global brands, you either get lowest common denominator advertising or you get advertising that's right somewhere but wrong elsewhere

Consumers are not standardized globally; therefore, with global brands, you either get lowest common denominator advertising or you get advertising that's right somewhere but wrong elsewhere

Business

Consumers are not standardized globally; therefore, with global brands, you either get lowest common denominator advertising or you get advertising that's right somewhere but wrong elsewhere." This is an actual statement by a CEO of an international advertising agency. What's your opinion?

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