Homework answers / question archive / Assignment overview: Marketing: Annotated Bibliography Students will submit an annotated bibliography of scholarly research and business literature on one contemporary topic of Marketing

Assignment overview: Marketing: Annotated Bibliography Students will submit an annotated bibliography of scholarly research and business literature on one contemporary topic of Marketing

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Assignment overview:

Marketing: Annotated Bibliography

Students will submit an annotated bibliography of scholarly research and business literature on one contemporary topic of Marketing. Students will select one topic area, and source a total of SIX (6) articles: Three (3) scholarly peer reviewed articles on that topic, AND three (3) articles from popular (but reputable) published business sources on that same topic (see the list of sources below). Research will be conducted using library databases and web-based research. References/Bibliography must be properly cited using APA style.

1 written paper of 8 pages ( 6 articles) and 1 short PPT for presentation (4 slides)

Please read attachment below for details and instruction. Read it carefully and follow step by step. For the PPT, keep it short because I only have 1 minutes and 30 second to present.

Marketing: Annotated Bibliography PLEASE READ ALL INSTRUCTIONS CAREFULLY (there are 8 pages) • • • • Students will submit an annotated bibliography of scholarly research and business literature on one contemporary topic of Marketing. Students will select one topic area, and source a total of SIX (6) articles: Three (3) scholarly peer reviewed articles on that topic, AND three (3) articles from popular (but reputable) published business sources on that same topic (see the list of sources below). Research will be conducted using library databases and web-based research. References/Bibliography must be properly cited using APA style. What is an ANNOTATED BIBLIOGRAPHY? A bibliography is a list of sources (books, journals, websites, periodicals, etc.) that you have used for writing a paper. Bibliographies are sometimes called "references" (APA) or "works cited" (MLA) depending on the style format you are using. A bibliography usually just includes the bibliographic information (i.e., the author, title, publisher, etc.). An annotation is a summary and/or evaluation. Therefore, an annotated bibliography includes the CITATION (the article REFERENCE in APA) plus a summary and/or evaluation (appraisal, comment, explanation) of each of the sources. ORAL PRESENTATION INSTRUCTIONS Each student will have 1 min and 30 secs Maximum to explain their ANNOTATED BIBLIOGRAPHY. Minimum time = 60secs You MUST have a minimum of four PowerPoint (type) slides to accompany your presentation. Of course, you can have more! • The essence of this oral presentation is for you to present a “cut down” version of your written paper in an animated and entertaining way. • This part of the assignment requires you to present the most interesting part of your paper. • Do not just read off your ppt slides. • You may create a video, and/or use lots of pictures. FORMAT and Presentation Outline 1. TITLE SLIDE: MUST HAVE your name and the TOPIC CHOSEN AND one image that relates to your topic. 2. WHY did you choose this TOPIC? 3. Which article did you find the MOST interesting? 4. Choose one/or more highlight of the paper a. Really the most exiting/interesting thing that I read related to this topic was _____________________ WRITTEN PAPER WRITING INSTRUCTIONS 1. Select one of the following Topics of interest to you in Marketing Make sure to specify your topic on the cover page of your assignment. Potential Topics – PICK ONE OF THESE ? Marketing to Children ? The “Graying Market” ? The Gay and Lesbian Market ? The “Fat – Plus Size” Market ? The Celebrity Endorser ? Global Sport Marketing ? Exercise and Fitness Marketing ? Sport and VIDEO Gaming Marketing ? VIDEO Gaming Marketing 2. Explore and FIND your six articles Scholarly Marketing Journals (3) + Popular Business Articles (3) ? You MUST find three (3) scholarly peer reviewed articles on that topic, AND three (3) articles from popular (but reputable) business sources on that same topic (see the list of allowable sources below). ? Make sure you READ and examine and review the actual items BEFORE deciding if you are going to include them. ? See the list of acceptable journals and publications at the end of this assignment. ? USE business related databases to find your articles To start your research to find articles, I suggest the following databases: ABI Inform, Business Source Complete, JSTOR. (or any free database so I can access the article as well) START WRITING FORMATTING 1. Create a cover page to your assignment with the following: your own name and student ID, course number and course name. 2. Cover Page must have a TITLE: Annotated Bibliography: _____type in the subject area for your annotated bibliography 3. Your entire assignment MUST be typed, paginated, one-inch margins, double or single spaced, and use a 12-point font. 4. TAKE A NEW PAGE FOR EACH OF THE SIX ARTICLES, even IF one of your annotations goes over one or two pages. 5. MAKE SURE THAT ALL SIX ARTICLES are on the SAME TOPIC that you selected. For each of the six articles: 1. CITATION On the top of the page for each of the six annotations, write a complete citation of the article, you MUST cite the source in APA style. Example: Scholarly PEER REVIEWED Marketing Journal Trail, G. T., Fink, J. S., Anderson, D. F. (2003) Sport Spectator Consumption Behavior. Sport Marketing Quarterly, 12(1), 8-18 Popular SPORT Business Journal Newmyer, T. (2015). The United States of Weed. Fortune, 172(4), 18. 2. Follow each CITATION with your ANNOTATION. Write a concise annotation (no more than two double pages) that answers the following points and summarizes the central theme and scope of the article. You will basically write six paragraphs, include only the following information in your annotated summary: For the three scholarly, peer reviewed journal articles: ? What was this article about and why did you select it? ? What was the research question and purpose of this article? ? What methods were used to conduct the research? ? What was interesting about this article? ? What did you learn from this article? ? How could this research be applied/used by a Sport Marketer? For the three articles from popular business journals: ? What was this article about and why did you select it? ? What was the main purpose of this article? ? What was interesting about this article? ? What did you learn from this article? SUMMARY At the end of the six annotations, you MUST write a SUMMARY. Start the summary on a new page. In this SUMMARY, you must tie together ALL of the six articles. Write at least a page for this SUMMARY. Write about: ? What was similar about your selected articles? ? What was different? ? What is the future direction of marketing in your specific topic? ? What areas of growth? ? How did all these articles relate to each other on the same topic? ? What is exciting about your topic area? Scholarly Peer Reviewed Journals that publish in the area of Marketing EXAMPLES: there are MANY more Scholarly Peer Reviewed Journals General Marketing ? Academy of Marketing Science Review ? Australasian Marketing Journal ? European Journal of Marketing ? Journal of the Academy of Marketing Science ? Journal of Marketing ? Marketing Letters ? Marketing Management Journal ? Marketing Science Advertising and Promotion ? Journal of Advertising ? Journal of Advertising Research ? Journal of Promotion Management Consumer Research ? Advances in Consumer Research - includes free access to proceedings ? Journal of Consumer Marketing ? Journal of Consumer Research ? Psychology and Marketing Marketing & Business Education ? Journal for Advancement of Marketing Education ? Journal of Marketing Education ? Marketing Education Review E-Commerce and Internet Marketing ? International Journal of Electronic Commerce ? Journal of Interactive Advertising ? Journal of Interactive Marketing International Marketing ? International Marketing Review ? Journal of International Marketing Marketing Research ? International Journal of Research in Marketing ? Journal of Marketing Research Product Management ? Journal of Product and Brand Management ? Journal of Product Innovation Management Retailing ? Journal of Retailing ? Journal of Retailing and Consumer Services Sales & Sales Management ? Journal of Personal Selling and Sales Management Other Marketing-Related Publications ? Industrial Marketing Management ? Journal of Macromarketing ? Journal of Marketing for Higher Education Examples of “Popular” Business Sources ? ? ? ? New York Times Bloomberg Business Business Horizons California Management Review ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Harvard Business Review Journal of Business Research Sloan Management Review BizJournals.com BusinessWeek Entrepreneur Magazine Forbes Fortune Harvard Business Review Inc. Industry Week Strategy + Business The Wall Street Journal Advertising Age Adweek Chief Marketer Annotated Bibliography: Marijuana Marketing My First and Last Name My Student ID Number TIPS 1. Create a cover page to your assignment with the following: your own name and student ID, course number and course name. 2. Cover Page must have a TITLE: Annotated Bibliography: _____type in the subject area for your annotated bibliography 3. Your entire assignment MUST be typed, paginated, one-inch margins, double or single spaced, and use a 12-point font. 4. TAKE A NEW PAGE FOR EACH OF THE SIX ARTICLES, even IF one of your annotations goes over one or two pages. 5. MAKE SURE THAT ALL SIX ARTICLES are on the SAME TOPIC that you selected. My NAME BUS 130 Annotated Bibliography 1 1. Scholarly Peer-Reviewed Journal Article Kelly, K., Berry, C., Comello, M. L. & Ray, H. B. (2021). The Regulatory and Marketing Environment Surrounding the Legalization of Retail Marijuana and the Impact on Youth. Journal of Public Policy & Marketing. 40 (1), 62-82. This article discusses advertising for marijuana ………………… For the three scholarly, peer reviewed journal articles: ? ? ? ? ? ? What was this article about and why did you select it? What was the research question and purpose of this article? What methods were used to conduct the research? What was interesting about this article? What did you learn from this article? How could this research be applied/used by a Marketer? My NAME BUS 130 Annotated Bibliography 2 2. Scholarly Peer-Reviewed Journal Article Bierut, T., Krauss, M. J., Sowles, S. J., & Cavazos-Rehg, P. A. (2017). Exploring marijuana advertising on weedmaps, a popular online directory. Prevention Science: The Official Journal of the Society for Prevention Research. 24, 23-33. For the three scholarly, peer reviewed journal articles: ? ? ? ? ? ? What was this article about and why did you select it? What was the research question and purpose of this article? What methods were used to conduct the research? What was interesting about this article? What did you learn from this article? How could this research be applied/used by a Marketer? My NAME BUS 130 Annotated Bibliography 3 3. Scholarly Peer-Reviewed Journal Article Fiala, S.C., Dilley, J.A., Firth, C.L., & Maher, J.E. (2018). Exposure to marijuana marketing after legalization of retail sales: Oregonians’ experiences, 2015-2016. American Journal of Public Health, 108 (1), 120-127. http://dx.doi.org.libaccess.sjlibrary.org/10.2105/AJPH.2017.304136 This article investigates exposure to marijuana advertising For the three scholarly, peer reviewed journal articles: ? ? ? ? ? ? What was this article about and why did you select it? What was the research question and purpose of this article? What methods were used to conduct the research? What was interesting about this article? What did you learn from this article? How could this research be applied/used by a Marketer? My NAME BUS 130 Annotated Bibliography 4 1. Popular Business Journal Manjoo, F. (2018). About that joint: Marijuana start-ups pass. The New York Times. Retrieved from https://www.nytimes.com/2018/01/24/technology/marijuana-start-ups-gobeyond-the-simple-joint.html?searchResultPosition=4 This article discusses how prominent marijuana start-ups have entered the market through different forms of consumption such as edibles, cartridges, wax concentrates, topical medications, and more. For the three articles from popular business journals: ? ? ? ? What was this article about and why did you select it? What was the main purpose of this article? What was interesting about this article? What did you learn from this article? My NAME BUS 130 Annotated Bibliography 5 2. Popular Business Journal Monga, V. & Maloney J. (2019). Cannabis drinks confront a serious buzz kill – they taste terrible. The Wall Street Journal. Retrieved from https://www.wsj.com/articles/cannabisdrinks-confront-a-serious-buzz-killthey-taste-terrible-11552254570 This article demonstrates some negative feedback …………………………………………………………………… My NAME BUS 130 Annotated Bibliography 6 3. Popular Business Journal Stampler, L. (2019). Got the munchies? Food brands are taking 4/20 to the next level. Fortune. Retrieved from http://fortune.com/2019/04/20/420-marijuanafood-brand-celebrate/ In this article, the author lists the various ways food brands are embracing the national marijuana …………………………………………………. My NAME BUS 130 Annotated Bibliography 7 Summary In the articles I selected, ………… SUMMARY At the end of the six annotations, you MUST write a SUMMARY. Start the summary on a new page. In this SUMMARY, you must tie together ALL of the six articles. Write at least a page for this SUMMARY. Write about: ? ? ? ? ? ? What was similar about your selected articles? What was different? What is the future direction of marketing in your specific topic? What areas of growth? How did all these articles relate to each other on the same topic? What is exciting about your topic area? My NAME BUS 130 Annotated Bibliography 8