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Whether you're writing or presenting an email, plan, pitch, or presentation, you must define your goal, figure out what substance will accomplish the goal for your audience, decide upon the proper tone, and have a clear lead

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• Whether you're writing or presenting an email, plan, pitch, or presentation, you must define your goal, figure out what substance will accomplish the goal for your audience, decide upon the proper tone, and have a clear lead.
• After creating a lead, middle, and end, all communication requires what our authors in Chapter 7 call "review, edit, and tighten." This is what you should be working on as you draft your plan.
• Post part or all of your rough draft in the discussion for peer review and professor feedback. Remember, feedback is a gift—give and receive it wisely.
• Be sure to respond to at least one of your classmates' posts.