1.  Uniqlo and Guess Positive reviews of the shoppers.

Answer:

•  Uniqlo - Uniqlo has a 1.6 star rating based on 67 reviews, indicating that the majority of buyers are disappointed with their purchases. Customer service, credit card, and free delivery issues are the most common complaints with Uniqlo. Uniqlo ranks 511th among Clothing Other sites.
• Guess - Guess has a 2.07 star rating based on 81 reviews, indicating that the majority of customers are unsatisfied with their purchases. Customer service issues are the most common complaint about Guess. Guess is ranked 71st among Designer Clothes websites.

2. Compare their retail mix  customer service, merchandise assortment ,location, communication mix ,promotions ,pricing ,store design and display.

Answer:

•  Uniqlo - Uniqlo is a wholly-owned subsidiary of Fast Retailing Ltd., and it is affiliated with the retail and lifestyle industries because it sells clothing. The company was established in 1949 and is Japanese in nature. Uniqlo has established itself as a desirable and stylish company that provides creative and trendy products while keeping a perfect price-quality balance. The apparel line is comprised of the most basic designs that are the perfect balance of Japanese values, quality, and simplicity. Tesco, Walmart, Zara, Topshop, and H&M are among the companies that compete with it.
• Guess - Guess' marketing strategy examines the brand using the marketing mix framework, which includes the four Ps (Product, Price, Place, Promotion). Product innovation, pricing strategy, promotion planning, and so on are all examples of marketing strategies. These business methods, which are based on the Guess marketing mix, aid in the success of the brand. Guess marketing strategy aids the brand/company in achieving its business goals and objectives by positioning itself competitively in the market. Guess is a global fashion apparel and retail leader. Guess offers a diverse range of products that appeal to an affluent, younger demographic of buyers. All of the products have one thing in common: they are high-quality, well-made, and individually styled to appeal to fashion-conscious clients. Guess' marketing mix product range includes jewelry, watches for ladies, and leather bracelets for men, as well as sportswear, sunglasses, and undergarments for both men and women. It also sells perfume, belts, and footwear such as flats, sneakers, and court shoes, as well as bags, leather bags, and denim such as jeans, jeggings, skirts, and shorts. There are products in the Kid department, which are divided into three categories. Guess Pricing strategy Guess has adopted a premium pricing strategy in which the products they offer are of higher quality and are aimed at customers who are unconcerned about price and are more concerned with obtaining a premium brand tag.  

3. Is the Uniqlo and Guess are multichannel or Omni channel retailing ?

Answer: 

•  Uniqlo's omnichannel approach effortlessly combines the physical to digital experience so shoppers can buy what, when, and where they want, whether on the web, mobile, in-store, or in airline terminals.
  Our platform enables GUESS to quickly implement its omnichannel fulfillment strategy and improves its customers' buying experience. Both Uniqlo and Guess are Omni channel retailing brands, so we're pleased to deliver both technology and a faster time-to-market edge to GUESS for near- and long-term success."