Homework answers / question archive / Professionalism & Ethics Related reading: All of the chapter titled Professionalism and Ethics & the webcourse module that you had to read as well as the narrated ppt you should have watched

Professionalism & Ethics Related reading: All of the chapter titled Professionalism and Ethics & the webcourse module that you had to read as well as the narrated ppt you should have watched

Communications

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Professionalism & Ethics

Related reading: All of the chapter titled Professionalism and Ethics & the webcourse module that you had to read as well as the narrated ppt you should have watched.

1)Understand the working definition of ethics and the idea of the corporation as the lengthened shadow of the man

2. What are professional ethics codes and why are they important?
3. What is values driven PR?
4. When is PR’s impact on society positive?
5. Understand the difference between Personal, Organizational and Societal ethics codes
6. What is licensing? What does licensing do for a field? Understand the pros and cons.
7. What is accreditation? How do you become accredited?
8. Know the 5 criteria of a profession and where PR falls short
9. Know the core content areas of study in degree programs. We did not discuss this in lecture. It’s in your textbook.

 

 

 

Legal Considerations in PR

Related reading: select pages from Ch. 4. see the schedule document for details. I will not ask you questions on litigation public relations or contract law

1. What does copyright protect? What types of things can you do without seeking copyright permission? How do you prove your copyright has been infringed?
2. What is a trademark? What does it protect? What happens if you infringe on a trademark?
3. Know the details of Libel (who has protection and who doesn’t? what is the burden of proof?).
4. What defenses can you use to counter libel suits?
5. What is absolute privilege and qualified privilege? Who can claim them?
6. Understand the four ways our right to privacy can be infringed.
7. Understand the concept of consent.

 

 

 

 

 

Communication Theory (Theoretical Underpinnings: Adjustment and Adaptation)

Related reading: all of chapter 5 (This chapter of the text gets very complicated. Use your lecture notes as your primary study tool.)

1. Identify the three types of communication (verbal, nonverbal, tactile) and the communication elements (Shannon/Weaver communication model).
2. Understand the three different message delivery systems.
3. Understand the agenda setting hypothesis
4. Understand the Ecological Approach and all related terminology we discussed in class.
5. Understand the Systems Perspective and all related terminology we discussed in class, including open and closed systems. How do these two approaches differ?

 Related reading: all of chapter 6

1. Know the definition of communication (as opposed to dissemination) and its three goals, as well as the steps in the process of informing, persuading and instructing.

 

2. Understand Individual Orientations and define salience, pertinence, attitudes and opinions.

 

3. Understand the Spiral of Silence.
4. Be able to identify and explain the five characteristics of opinion.
5. Understand communication behaviors: Active vs. passive.
6. Be able to explain cognitive dissonance, selective perception and selective retention.

 

7. Know the Coorientational Model and all related terms- pay close attention to this! It can be confusing. Can you identify the difference between “agreement” and “understanding?” What are we referring to when we talk about “congruency?”  If you can’t think of examples of each of the elements, you may not understand them well enough.

- Be able to describe the four states of consensus.

8. Know the process public opinion leads to (media attention, laws, rules, etc.). What stage of the process is easiest for us to influence?

 

9. Be able to identify the three forms or persuasion according to Aristotle.
10. Understand the difference between persuasion and manipulation.