Homework answers / question archive / ? Bb 5980815 ? HB Harvard Business Publishing Edu X HB Harvard Business Publishing Edu X + 798324%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 3 / 12 | - 100% Page 3 9B13B009 The Pole Program AFL had 41 students currently enrolled in a variety of classes that ranged from introductory pole Level 1 programs to advanced Masters Level pole classes

? Bb 5980815 ? HB Harvard Business Publishing Edu X HB Harvard Business Publishing Edu X + 798324%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 3 / 12 | - 100% Page 3 9B13B009 The Pole Program AFL had 41 students currently enrolled in a variety of classes that ranged from introductory pole Level 1 programs to advanced Masters Level pole classes

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? Bb 5980815 ? HB Harvard Business Publishing Edu X HB Harvard Business Publishing Edu X + 798324%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 3 / 12 | - 100% Page 3 9B13B009 The Pole Program AFL had 41 students currently enrolled in a variety of classes that ranged from introductory pole Level 1 programs to advanced Masters Level pole classes. Participants ranged in age from 16 to 60 years old, although the majority of women were in their late 20s or early 30s. The women who participated in pole classes valued non-traditional forms of fitness. Students started pole dancing for a variety of reasons, ranging from weight loss, to increased fitness levels, to feeling an increased level of sensuality, to feeling a sense of community and forming new friendships. Among the students at Aradia, there was no typical starting fitness level. Some women had been active and fit their entire lives, whereas others were just starting their fitness journey. The progressive pole program allowed all students to feel comfortable, confident, and challenged in their workouts while maintaining a sense of community in the class. The majority of AFL's students lived in London. Class Sizes and Pricing AFL's studio could accommodate up to 10 women per class; class size was capped by the number of poles. Customers typically attended pole fitness classes as a complement to their existing fitness programs. The pole program was six weeks in length and was priced at $159.99 for the six weeks. AFL offered an early- bird discount price for students who registered and paid for a class a minimum of one week prior to the session's start date. The early-bird price was $139.99 for the six-week program. Women who did not wish to commit to a six-week program could drop in to any class at their level for $29 per class. In addition to group classes, AFL offered private sessions where one or two students could work one-on- one with the instructor. These classes appealed to students who had schedules that conflicted with regularly scheduled class times or who were having difficulty with specific moves and wanted more instruction. Other Offerings In addition to offering pole fitness classes, AFL hosted bachelorette parties and dance sessions. Bachelorette parties were hosted on demand. Tierney had experienced little overlap between AFL's pole dance students and AFL's bachelorette parties, so she viewed the parties as a separate component of her business. Dance sessions were held when there was sufficient demand, as these were typically offered around major holidays. Students who had enrolled in pole classes often attended the dance sessions to explore another element of sensual fitness Students raised Asmniane dance workout and viewed the 2:3 5/7 OBI B "! Delete F11 Pause Break Insert PrtSc SysRa F10 F12 Sa Lk 19 FZ 02 F8 ? ? Bb 5980815 ? HB Harvard Business Publishing Edu X HB Harvard Business Publishing Edu X + 2F798324%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 4 / 12 100% 1 LUO CACTUSIVO CAR VUCUS Page 4 9B13B009 capabilities to handle the next level in the progressive schedule. For this reason, students dropped out, contributing to AFL's attrition rate. Tierney saw this trend as an opportunity to introduce a TRX suspension training fitness program at the studio as a complement to Aradia's pole programs. Tierney believed that the program could be tailored to focus on building upper body and core strength, as well as enhancing flexibility. The increased strength and flexibility would allow students to build the necessary strength to progress further in the pole program and feel more confident when attempting more difficult poses. Additionally, Tierney hoped that the program would help decrease attrition rates. TRX Suspension Training TRX suspension training was a form of resistance training developed by former U.S. Navy SEAL Randy Hetrick. The program used suspension systems to help students to perform a variety of multi-planar, compound exercise movements that used gravity and the student's bodyweight as resistance.? The suspension system offered many modifications so students at all fitness levels could benefit from the program. TRX's major advantage was that it could be set up almost anywhere. The TRX suspension kit consisted of a TRX suspension trainer and a door anchor (see Exhibit 3). The suspension trainer was made from high quality nylon with handles at the bottom. The suspension trainer could be attached to any stable surface — door, tree, playground equipment, ceiling, etc. - effectively making the TRX program a mobile gym (see Exhibit 4). Athletes who used the TRX training system claimed it developed core body strength and joint and muscular stability. Participants claimed that results were almost instantaneous and that they enjoyed how the TRX training system had progressed with their fitness levels (due to simple modifications that increased the difficulty level of the exercises, such as increasing the angle of the body relative to the TRX trainer). The system also required athletes to be constantly “engaged" and "stable," resulting in an intense core workout. The Competition The Athletic Club The Athletic Club offered TRX classes to members as part of its resmlar membershin There were to (1) 2:33 PM 5/7/2021 O Bi ?. Bb 5980815 ? HB Harvard Business Publishing Edu X HB Harvard Business Publishing Edu X + 24%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 6 / 12 1 100% students, so she wanted to ensure that the price for the TRX classes was affordable for these students. Promotion Options Tierney knew her promotional strategy for the TRX classes would be critical to its success. The challenge would be two-fold: first, Tierney had to “sell” potential students on what TRX was and why it would be beneficial to them; second, she had to attract others to her TRX classes to fill enrollment. Tierney wondered how to best position the TRX class to ensure its successful launch. Historically, Tierney had done little to no traditional marketing. Currently, she had no paid advertising, having relied on free Kijiji advertisements. The Aradia Fitness franchise paid for Google search advertisements that ensured Aradia would be a top search result for potential clients searching for pole dance classes in Canada. Beyond online advertising, Tierney had tried several traditional marketing efforts, including print advertisement in a local London newspaper. Tierney found print advertising ineffective for her pole classes, but she wondered whether it would be effective for the TRX program classes. Exhibit 7 provides traditional advertising prices for different mediums. Tierney believed non-traditional marketing efforts could be a better fit for her non-traditional fitness studio. AFL had utilized "teaser" classes for beginner pole dance classes, allowing women to explore the first class of Level 1 of the pole program without committing to a six-week program. Teaser classes were priced at $29 per visit and were offered the week prior to a Level 1 pole program's start date. Tierney wondered whether teaser classes made sense for the TRX program classes and, if so, what should be the appropriate price point? * Includes rent, insurance, utilities, etc. This document is authorized for use only by Amber Minuth in Marketing Principles-2021spring taught by Jung Ah Han, Other (University not listed) from Jan 2021 to Jul 2021. For the exclusive use of A. Minuth, 2021. Page 7 9B13B009 ^ ? Bi a B X Bb 5980815 ? HB Harvard Business Publishing Edu X HB Harvard Business Publishing Edu X + 62F798324%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 4 / 12 | - 100% Suntece 0001, co prayground equipment, Mg, C. gym (see Exhibit 4). CTCVCty Tak MCT programma moon Athletes who used the TRX training system claimed it developed core body strength and joint and muscular stability. Participants claimed that results were almost instantaneous and that they enjoyed how the TRX training system had progressed with their fitness levels (due to simple modifications that increased the difficulty level of the exercises, such as increasing the angle of the body relative to the TRX trainer). The system also required athletes to be constantly “engaged" and "stable," resulting in an intense core workout. The Competition The Athletic Club The Athletic Club offered TRX classes members as part of its regular membership. There were two Athletic Club locations in London. Exhibit 5 shows these two locations and their proximity to AFL. Both clubs were open 24 hours, Monday to Friday, and closed at 8 p.m. on Saturdays and Sundays. The Athletic Club opened at 5 a.m. on Monday mornings and at 8 a.m. on Sunday mornings. Co-ed TRX classes were offered three times each week at the London South location. The London North location did not offer co- ed TRX classes, but it did run women-only TRX classes twice each week. Exhibit 6 gives the times of these classes at both locations. Classes were given on a drop-in, first-come, first-served basis. A basic membership at the Athletic Club cost approximately $60 monthly, depending on the various promotions offered at the time of sign-up. Membership gave members unlimited access to all fitness classes at the Athletic Club. ? www.trxtraining.com/suspension-training, March 24, 2013. This document is authorized for use only by Amber Minuth in Marketing Principles-2021spring taught by Jung Ah Han, Other (University not listed) from Jan 2021 to Jul 2021. For the exclusive use of A. Minuth, 2021. 9B13B009 Page 5 » 2:34 PM 5/7/2021 o Bi ?. Ser X Bb 5980815 X HB Harvard Business Publishing Edu X HB Harvard Business Publishing Edu X + 8324%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 6 / 12 | 100% + two minutes to set up and take down all systems before and after every TRX class. The TRX training systems would be placed strategically around the poles in the studio to allow TRX students full range of motion when completing the TRX exercises. Tierney employed eight part-time staff; two were certified to instruct TRX classes. Tierney estimated she paid $2,500 a month for all overhead costs," and she did not expect these costs to change if she added TRX classes. Marketing Strategy Tierney knew TRX would be a great benefit to her current pole students, but the classes would also be an opportunity to bring new students into the studio who might also want to try pole dancing classes. How should she position the new TRX classes? Tierney could promote the TRX classes as a complement to the current pole dancing program or as a new fitness class that stood on its own, with the intent of attracting new clients to the studio. Both positioning alternatives had challenges in attempting to get students to convert from pole dancing to TRX classes or vice versa. Tierney's ultimate goal was to offer both classes as complements to one another. Tierney also struggled with how to price the new TRX class. She wanted the price to be comparable to the current pole classes, but she was uncertain of the appropriate price points for both one class and for the six- week program. Tierney recognized that, initially, the majority of her TRX students could be current pole students, so she wanted to ensure that the price for the TRX classes was affordable for these students. Promotion Options Tierney knew her promotional strategy for the TRX classes would be critical to its success. The challenge would be two-fold: first, Tierney had to “sell” potential students on what TRX was and why it would be beneficial to them; second, she had to attract others to her TRX classes to fill enrollment. Tierney wondered how to best position the TRX class to ensure its successful launch. Historically, Tierney had done little to no traditional marketing. Currently, she had no paid advertising, having relied on free Kijiji advertisements. The Aradia Fitness franchise paid for Google search advertisements that ensured Aradia would be a top search result for potential clients searching for pole dance classes in Canada. Beyond online advertising, Tierney had tried several traditional marketing efforts, including print advertisement in a local London newspaper. Tierney found print advertising ineffective for her pole BI B HB Harvard Business Publishing Edu X Bb 5980815 + HB Harvard Business Publishing Edu X ? $24%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 5 / 12 1 100% + YB TGB009 Page 5 Goodlife Fitness GoodLife Fitness (Goodlife) was Canada's largest health and fitness company, with over 300 locations across Canada. Goodlife offered a six-week TRX training program. Goodlife's TRX program was based on a progressive learning structure: each class had the same participants as the previous week and built on the skills mastered in earlier classes. Due to the nature of the TRX system, instructors could modify exercises to meet an individual's fitness needs while participating in a group atmosphere. A membership at Goodlife ranged from approximately $40 to $60 per month, again depending on the membership package and promotions available at the time of sign-up. TRX classes were in addition to the membership fee and cost $199 for a six-week program. TRX classes were offered at eight of the 11 Goodlife clubs in London at different times during the week. Trainers running the TRX program at Goodlife did not expect students to attend the same training sessions for six consecutive weeks, allowing participants flexibility to attend their six-week training program around their work schedules. Other TRX Program Offerings Several smaller London gyms offered TRX classes. Just Sweat Fitness Inc. Studio offered a one-hour, indoor, co-ed TRX Bootcamp Program. The program cost $360 and was eight weeks in length, with three classes each week. A number of small, independent gyms had TRX suspension systems available for their members to use; however, these gyms did not offer TRX-specific workout classes or claim to specialize in TRX training. AFL'S TRX PROGRAM Classes Tierney's vision for AFL's TRX program was to build on the atmosphere she had created with the pole classes. Initially, she planned to offer one six-week TRX program to slowly introduce the program to the studio. Tierney was uncertain whether she should create a progressive TRX program to mimic the progression experience with the pole levels or whether one common TRX class would be sufficient. She anticipated the majority of pole students who joined the TRX classes would have reached at least Level 2 in pole classes, but the fitness range of the interested students could vary widely. Tierney wanted to ensure her new program provided maximum results for all students. Bi B ER X Bb 5980815 X HB Harvard Business Publishing Edu X HB Harvard Business Publishing Edu X + 8324%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 6 / 12 | 100% + two minutes to set up and take down all systems before and after every TRX class. The TRX training systems would be placed strategically around the poles in the studio to allow TRX students full range of motion when completing the TRX exercises. Tierney employed eight part-time staff; two were certified to instruct TRX classes. Tierney estimated she paid $2,500 a month for all overhead costs," and she did not expect these costs to change if she added TRX classes. Marketing Strategy Tierney knew TRX would be a great benefit to her current pole students, but the classes would also be an opportunity to bring new students into the studio who might also want to try pole dancing classes. How should she position the new TRX classes? Tierney could promote the TRX classes as a complement to the current pole dancing program or as a new fitness class that stood on its own, with the intent of attracting new clients to the studio. Both positioning alternatives had challenges in attempting to get students to convert from pole dancing to TRX classes or vice versa. Tierney's ultimate goal was to offer both classes as complements to one another. Tierney also struggled with how to price the new TRX class. She wanted the price to be comparable to the current pole classes, but she was uncertain of the appropriate price points for both one class and for the six- week program. Tierney recognized that, initially, the majority of her TRX students could be current pole students, so she wanted to ensure that the price for the TRX classes was affordable for these students. Promotion Options Tierney knew her promotional strategy for the TRX classes would be critical to its success. The challenge would be two-fold: first, Tierney had to “sell” potential students on what TRX was and why it would be beneficial to them; second, she had to attract others to her TRX classes to fill enrollment. Tierney wondered how to best position the TRX class to ensure its successful launch. Historically, Tierney had done little to no traditional marketing. Currently, she had no paid advertising, having relied on free Kijiji advertisements. The Aradia Fitness franchise paid for Google search advertisements that ensured Aradia would be a top search result for potential clients searching for pole dance classes in Canada. Beyond online advertising, Tierney had tried several traditional marketing efforts, including print advertisement in a local London newspaper. Tierney found print advertising ineffective for her pole BI B ? Bb 5980815 ? HB Harvard Business Publishing Edu X HB Harvard Business Publishing Edu X + 798324%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 3 / 12 | - 100% Page 3 9B13B009 The Pole Program AFL had 41 students currently enrolled in a variety of classes that ranged from introductory pole Level 1 programs to advanced Masters Level pole classes. Participants ranged in age from 16 to 60 years old, although the majority of women were in their late 20s or early 30s. The women who participated in pole classes valued non-traditional forms of fitness. Students started pole dancing for a variety of reasons, ranging from weight loss, to increased fitness levels, to feeling an increased level of sensuality, to feeling a sense of community and forming new friendships. Among the students at Aradia, there was no typical starting fitness level. Some women had been active and fit their entire lives, whereas others were just starting their fitness journey. The progressive pole program allowed all students to feel comfortable, confident, and challenged in their workouts while maintaining a sense of community in the class. The majority of AFL's students lived in London. Class Sizes and Pricing AFL's studio could accommodate up to 10 women per class; class size was capped by the number of poles. Customers typically attended pole fitness classes as a complement to their existing fitness programs. The pole program was six weeks in length and was priced at $159.99 for the six weeks. AFL offered an early- bird discount price for students who registered and paid for a class a minimum of one week prior to the session's start date. The early-bird price was $139.99 for the six-week program. Women who did not wish to commit to a six-week program could drop in to any class at their level for $29 per class. In addition to group classes, AFL offered private sessions where one or two students could work one-on- one with the instructor. These classes appealed to students who had schedules that conflicted with regularly scheduled class times or who were having difficulty with specific moves and wanted more instruction. Other Offerings In addition to offering pole fitness classes, AFL hosted bachelorette parties and dance sessions. Bachelorette parties were hosted on demand. Tierney had experienced little overlap between AFL's pole dance students and AFL's bachelorette parties, so she viewed the parties as a separate component of her business. Dance sessions were held when there was sufficient demand, as these were typically offered around major holidays. Students who had enrolled in pole classes often attended the dance sessions to explore another element of sensual fitness Students raised Asmniane dance workout and viewed the 2:3 5/7 OBI B "! Delete F11 Pause Break Insert PrtSc SysRa F10 F12 Sa Lk 19 FZ 02 F8 ? ? Bb 5980815 ? HB Harvard Business Publishing Edu X HB Harvard Business Publishing Edu X + 2F798324%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 4 / 12 100% 1 LUO CACTUSIVO CAR VUCUS Page 4 9B13B009 capabilities to handle the next level in the progressive schedule. For this reason, students dropped out, contributing to AFL's attrition rate. Tierney saw this trend as an opportunity to introduce a TRX suspension training fitness program at the studio as a complement to Aradia's pole programs. Tierney believed that the program could be tailored to focus on building upper body and core strength, as well as enhancing flexibility. The increased strength and flexibility would allow students to build the necessary strength to progress further in the pole program and feel more confident when attempting more difficult poses. Additionally, Tierney hoped that the program would help decrease attrition rates. TRX Suspension Training TRX suspension training was a form of resistance training developed by former U.S. Navy SEAL Randy Hetrick. The program used suspension systems to help students to perform a variety of multi-planar, compound exercise movements that used gravity and the student's bodyweight as resistance.? The suspension system offered many modifications so students at all fitness levels could benefit from the program. TRX's major advantage was that it could be set up almost anywhere. The TRX suspension kit consisted of a TRX suspension trainer and a door anchor (see Exhibit 3). The suspension trainer was made from high quality nylon with handles at the bottom. The suspension trainer could be attached to any stable surface — door, tree, playground equipment, ceiling, etc. - effectively making the TRX program a mobile gym (see Exhibit 4). Athletes who used the TRX training system claimed it developed core body strength and joint and muscular stability. Participants claimed that results were almost instantaneous and that they enjoyed how the TRX training system had progressed with their fitness levels (due to simple modifications that increased the difficulty level of the exercises, such as increasing the angle of the body relative to the TRX trainer). The system also required athletes to be constantly “engaged" and "stable," resulting in an intense core workout. The Competition The Athletic Club The Athletic Club offered TRX classes to members as part of its resmlar membershin There were to (1) 2:33 PM 5/7/2021 O Bi ?. X Bb 5980815 ? HB Harvard Business Publishing Edu X HB Harvard Business Publishing Edu X + 62F798324%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 4 / 12 | - 100% Suntece 0001, co prayground equipment, Mg, C. gym (see Exhibit 4). CTCVCty Tak MCT programma moon Athletes who used the TRX training system claimed it developed core body strength and joint and muscular stability. Participants claimed that results were almost instantaneous and that they enjoyed how the TRX training system had progressed with their fitness levels (due to simple modifications that increased the difficulty level of the exercises, such as increasing the angle of the body relative to the TRX trainer). The system also required athletes to be constantly “engaged" and "stable," resulting in an intense core workout. The Competition The Athletic Club The Athletic Club offered TRX classes members as part of its regular membership. There were two Athletic Club locations in London. Exhibit 5 shows these two locations and their proximity to AFL. Both clubs were open 24 hours, Monday to Friday, and closed at 8 p.m. on Saturdays and Sundays. The Athletic Club opened at 5 a.m. on Monday mornings and at 8 a.m. on Sunday mornings. Co-ed TRX classes were offered three times each week at the London South location. The London North location did not offer co- ed TRX classes, but it did run women-only TRX classes twice each week. Exhibit 6 gives the times of these classes at both locations. Classes were given on a drop-in, first-come, first-served basis. A basic membership at the Athletic Club cost approximately $60 monthly, depending on the various promotions offered at the time of sign-up. Membership gave members unlimited access to all fitness classes at the Athletic Club. ? www.trxtraining.com/suspension-training, March 24, 2013. This document is authorized for use only by Amber Minuth in Marketing Principles-2021spring taught by Jung Ah Han, Other (University not listed) from Jan 2021 to Jul 2021. For the exclusive use of A. Minuth, 2021. 9B13B009 Page 5 » 2:34 PM 5/7/2021 o Bi ?. Ser X Bb 5980815 ? HB Harvard Business Publishing Edu X HB Harvard Business Publishing Edu X + 62F798324%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 4 / 12 | - 100% Suntece 0001, co prayground equipment, Mg, C. gym (see Exhibit 4). CTCVCty Tak MCT programma moon Athletes who used the TRX training system claimed it developed core body strength and joint and muscular stability. Participants claimed that results were almost instantaneous and that they enjoyed how the TRX training system had progressed with their fitness levels (due to simple modifications that increased the difficulty level of the exercises, such as increasing the angle of the body relative to the TRX trainer). The system also required athletes to be constantly “engaged" and "stable," resulting in an intense core workout. The Competition The Athletic Club The Athletic Club offered TRX classes members as part of its regular membership. There were two Athletic Club locations in London. Exhibit 5 shows these two locations and their proximity to AFL. Both clubs were open 24 hours, Monday to Friday, and closed at 8 p.m. on Saturdays and Sundays. The Athletic Club opened at 5 a.m. on Monday mornings and at 8 a.m. on Sunday mornings. Co-ed TRX classes were offered three times each week at the London South location. The London North location did not offer co- ed TRX classes, but it did run women-only TRX classes twice each week. Exhibit 6 gives the times of these classes at both locations. Classes were given on a drop-in, first-come, first-served basis. A basic membership at the Athletic Club cost approximately $60 monthly, depending on the various promotions offered at the time of sign-up. Membership gave members unlimited access to all fitness classes at the Athletic Club. ? www.trxtraining.com/suspension-training, March 24, 2013. This document is authorized for use only by Amber Minuth in Marketing Principles-2021spring taught by Jung Ah Han, Other (University not listed) from Jan 2021 to Jul 2021. For the exclusive use of A. Minuth, 2021. 9B13B009 Page 5 » 2:34 PM 5/7/2021 o Bi ?. Ser HB Harvard Business Publishing Edu X Bb 5980815 + HB Harvard Business Publishing Edu X ? $24%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 5 / 12 1 100% + YB TGB009 Page 5 Goodlife Fitness GoodLife Fitness (Goodlife) was Canada's largest health and fitness company, with over 300 locations across Canada. Goodlife offered a six-week TRX training program. Goodlife's TRX program was based on a progressive learning structure: each class had the same participants as the previous week and built on the skills mastered in earlier classes. Due to the nature of the TRX system, instructors could modify exercises to meet an individual's fitness needs while participating in a group atmosphere. A membership at Goodlife ranged from approximately $40 to $60 per month, again depending on the membership package and promotions available at the time of sign-up. TRX classes were in addition to the membership fee and cost $199 for a six-week program. TRX classes were offered at eight of the 11 Goodlife clubs in London at different times during the week. Trainers running the TRX program at Goodlife did not expect students to attend the same training sessions for six consecutive weeks, allowing participants flexibility to attend their six-week training program around their work schedules. Other TRX Program Offerings Several smaller London gyms offered TRX classes. Just Sweat Fitness Inc. Studio offered a one-hour, indoor, co-ed TRX Bootcamp Program. The program cost $360 and was eight weeks in length, with three classes each week. A number of small, independent gyms had TRX suspension systems available for their members to use; however, these gyms did not offer TRX-specific workout classes or claim to specialize in TRX training. AFL'S TRX PROGRAM Classes Tierney's vision for AFL's TRX program was to build on the atmosphere she had created with the pole classes. Initially, she planned to offer one six-week TRX program to slowly introduce the program to the studio. Tierney was uncertain whether she should create a progressive TRX program to mimic the progression experience with the pole levels or whether one common TRX class would be sufficient. She anticipated the majority of pole students who joined the TRX classes would have reached at least Level 2 in pole classes, but the fitness range of the interested students could vary widely. Tierney wanted to ensure her new program provided maximum results for all students. Bi B ER Bb 5980815 X HB Harvard Business Publishing Edu X HB Harvard Business Publishing Edu X + 24%2Fitems%2FW13142-PDF-ENG%2Fcontent&metadata=e30%3D 5 / 12 | 100% AFL'S TRX PROGRAM Classes Tierney's vision for AFL's TRX program was to build on the atmosphere she had created with the pole classes. Initially, she planned to offer one six-week TRX program to slowly introduce the program to the studio. Tierney was uncertain whether she should create a progressive TRX program to mimic the progression experience with the pole levels or whether one common TRX class would be sufficient. She anticipated the majority of pole students who joined the TRX classes would have reached at least Level 2 in pole classes, but the fitness range of the interested students could vary widely. Tierney wanted to ensure her new program provided maximum results for all students. Costs AFL's studio could accommodate 12 TRX training systems. Each TRX unit would cost $158, including HST. Tierney would also need to purchase a carabineer and sturdy wire to attach each training unit to the studio's ceiling. Tierney estimated these costs would total $120 ($10 per unit), including HST. The TRX units could be put up and taken down as needed to accommodate pole classes. The wire and carabineer could be easily tucked away in the ceiling rafters when pole classes were offered, using a pole to push the wire up into the ceiling. The TRX training systems would need to be taken down to accommodate pole classes. As the system attached to the ceiling with a carabineer, Tierney estimated it would take less than Ontario's harmonized sales tax (HST) was 13 per cent in 2012. This document is authorized for use only by Amber Minuth in Marketing Principles-2021spring taught by Jung Ah Han, Other (University not listed) from Jan 2021 to Jul 2021. For the exclusive use of A. Minuth, 2021. Page 6 9B13B009 two minutes to set up and take down all systems before and after every TRX class. The TRX training Bi B Sie