You have recently been appointed Marketing Manager, of your brand of your choice

You have recently been appointed Marketing Manager, of your brand of your choice.

Analyze the car marker brand Tesla: brand health equity and competitive comparison using perceptual map. Which repositioning decisions would you propose as Tesla’s Global Marketing Director?

You need to create a poster in PPT-format with an executive of x150 word summary with Harvard Ref.

Kindly submit your PPT file and executive summary in ‘word format’ onto the MOODLE course site under ‘Task 2.2: Brand Analysis. Your submission will be checked in Turnitin and you will be able to see the Turnitin match/score.

Your submission must meet the following formatting requirements:

• Submit two files only.
• Required file format for main submission: PowerPoint presentation (.pptx).
• Additional file format for additional deliverables: PowerPoint presentation (.pptx).
• Additional file requirements: Poster must be one PowerPoint slid

1. Other details:
   • Font size 12
   • Double-spaced
   • Number of words: 150