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You have recently been appointed Marketing Manager, of your brand of your choice

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You have recently been appointed Marketing Manager, of your brand of your choice.

Analyze the car marker brand Tesla: brand health equity and competitive comparison using perceptual map. Which repositioning decisions would you propose as Tesla’s Global Marketing Director?

You need to create a poster in PPT-format with an executive of x150 word summary with Harvard Ref.

Kindly submit your PPT file and executive summary in ‘word format’ onto the MOODLE course site under ‘Task 2.2: Brand Analysis. Your submission will be checked in Turnitin and you will be able to see the Turnitin match/score.

Your submission must meet the following formatting requirements:

• Submit two files only.
• Required file format for main submission: PowerPoint presentation (.pptx).
• Additional file format for additional deliverables: PowerPoint presentation (.pptx).
• Additional file requirements: Poster must be one PowerPoint slid

1. Other details:
   • Font size 12
   • Double-spaced
   • Number of words: 150