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https://www.entrepreneur.com/article/232029 It shows you how to identify keywords for a website. You can also then run this same report on competitors. Choose a website and enter it into the search tool. Provide a 1-2 page document (feel free to include screen shots) on the keywords of the site you have chosen. Provide your thoughts on any additional keywords you think this organization should include. As a reminder, if you cannot open the link, do a Google search on "how to identify keywords." Note you can also use SEMRush. If you use SEMRush, you can enter a website and then have it run the keywords to tell you which are getting most attention. If you choose this route - a very good hands-on that many of us marketers use, make sure you provide at least one full page to two explaining your thoughts on the key words that came up and what does that mean. How should marketers use those key words to get more people to visit their website.