What is brand attitude in marketing?

Marketing Dec 20, 2020

Expert Solution

Brand attitude refers to the attitude of the public, most particularly the consumers to the brand. This can either be positive or negative. However, businesses must ensure that the public reacts positively to the brand whenever they hear or know the same. Brand attitude is affected by the quality of the product and service as well as the effectiveness of the marketer in promoting and advertising the product. This determines whether the public is in need of the said product or service.

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