- The illegal practice of requiring retailers to not sell products below a minimum retail price is called ________
resale price maintenance
- Deceptive pricing is outlawed by what act?
Federal Trade Commission Act.
- __________ is the practice of charging a very low price for a product with the intent of driving competitors out of business.
Predatory pricing
- Individuals and firms involved in the process of making a good or service available for use or consumption by consumers or industrial users are considered members of a ______
marketing channel
- Intermediaries make possible the flow of products from producers to buyers by performing three basic functions ______, ________, & ________
-Transactional functions
-Logistical functions
-Facilitating functions
- The three degrees of distribution density are
intensive, exclusive and selective
- The density of distribution where by a firm tries to place its products or services in as many outlets as possible is called __________ distribution. (convenience goods)
intensive distribution
- Only one retailer in a specific geographical area carries the firms products (specialty goods)
Exclusive distribution
- Firm selects a few retailer in a specific geographical area to carry its products
Selective distribution
- What type of market coverage is usually associated with shopping goods?
Selective distribution