ENT 5508 — RENT-THE-RUNWAY CASE ASSIGNMENT Case: "Rent the Runway", by Harvard Business School Publishing Assignment: Analyze this case

Management Jul 04, 2022

ENT 5508 — RENT-THE-RUNWAY CASE ASSIGNMENT Case: "Rent the Runway", by Harvard Business School Publishing
Assignment: Analyze this case. Answer the questions below. Provide your response in a typed format, no more than 1-page long, double-spaced (you may add up to 1 page of tables to show analyses if needed). This 1-page limit to answer the questions below is a hard limit... do not go over it or you will have points deducted.
Individual Effort: This is an individual-effort assignment, meaning you must write your own paper.
Questions: 1. Describe the founders' approach to customer discovery. What did they learn? Was their approach effective or not? Evaluate it.
2. Describe and evaluate their approach to prototyping their business. What worked well, and what did not? Suggest improvements.
3. Has this business demonstrated demand among customers? Can this business be profitable? Provide your evaluation and analysis.

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