To respond to this question, the terms retailing and marketing strategy are important to understand. Retailing simply refers to the act of selling of products from the seller to the buyer. Marketing strategy on the other hand refers to the steps and actions that are taken to improve the efficiency of marketing. Good marketing strategies enables a firm to increase it's profits because good marketing strategies leads to an influx of customers hence high profits.

Some of the ways a retail industry can improve marketing strategy can include; Analyzing the competition. This will help the retailer to understand the kind of marketing strategies being used by rivals and then the retailer can develop better strategies to enable them gain a competitive advantage over rivals. Another way to improve marketing strategies is by building strong relationships. Relationships based on trust especially with the customers will make the customers more receptive to your marketing strategies and this will lead to repetitive purchase by loyal customers. Marketing strategies can also be improved by providing value to customers. When customers feel valued by the retailer either through the after services offered or by giving discounts they are more likely to recommend the retailer to other people which increases the efficiency of marketing. Aligning the marketing strategies wit the business strategies is also another way of improving the marketing strategies as the retailer is able to focus on a marketing strategy that best suits their business strategy.Motivating employees with bonuses can also improve marketing strategies as employees will be more motivated to market the products so as t get bonuses.

There are a number of marketing strategies that can be applied in retail industry. They may include; The use of social media which allows access to a wide pool of potential customers. Re-marketing is also another marketing strategy that can be used which simply means connecting with individuals who had previously visited your website. Another marketing strategy that can be used is the paid media advertising whereby the retailer will buy airtime on a certain media for their product/services to be showcased. Content marketing can also be used which aims at teaching consumers more about the product/services the retailer provides to encourage and attract purchases from customers. Search Engine Optimization is also a marketing strategy which ensures that the retailers website appears among the top searches in different search engines such as Yahoo or Google. Referrals are also a marketing strategy that can be used by retailer whereby by word of mouth customers spread the word about the quality product and services

Explanation

It is also important to note that identifying the marketing strategy that best suits the business is essential in the success of the chosen strategy. Certain factors such as the cost of the marketing strategy should be taken into consideration when deciding on the strategy to use as this will help in choosing a strategy that will not out a financial burden on the company or the individual. The strategy should be tailored to meet the needs f the customers while spreading information at the same time. One should also consider the target population before settling on a strategy to use. For example millennial are better reached through the media and social media hence those are the strategies to be taken.