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http://www.ted.com/talks/simon_sinek_how_ great_leaders_inspire_action.html Simon Sinek: Leadership expert and author In 2009, Simon Sinek released the book "Start With Why" -- a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Why you should listen to him: Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. His earliest work was in advertising, moving on to start Sinek Partners in 2002, but he suddenly lost his passion despite earning solid income. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began his helping his friends and their friends to find their “why” -- at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message. TED: Vocabulary assume orator uninspiring Neo-Cortex defy profoundly distinguish Rational assumptions differentiate psychology analytical innovations proposition cross-section tangible consultants’ obvious Homo sapiens diffusion terminology chasm authority inspire VOCABULARY TEST: I cannot stand his personality. I always feel like I’m under a microscope when I’m around him because he is so_______________. He looks at every little micro detail. I think he should become a_______________because he can_______________between the tiniest of details from one’s personality. From the outside, it looks like he is just making broad _____________about a person, but actually, he is very intuitive. Some people believe it is this part of the brain (the________________), which separates________________from the broader spectrum of mammals given that it is responsible for complex, analytical thinking. I’m bored to death! I found that______________totally ______________. I can only ___________they let him lecture at USC because he looks like “Father Time” himself. Steve Job’s spoke with_____________at Stanford University. I found his lecture very_____________. I wonder why there is such a great____________between people like Steve Jobs and everyday people like me? Maybe because I find some of the _____________he likes to use to be a little difficult for me to understand. After reviewing a _____________of the patient’s frontal lobes, we have concluded the patient has suffered reversible brain trauma, and at this time, it seem _____________he will recover fully within the next two months. The reason the ______________were hired remains the best decision this company has ever made. At first, it seemed like an ________________decision. They have a record of increasing a company’s revenue within six months of being hired to a firm. They are responsible for so many of the ______________at our firm that they seem to __________the rules of law. They have_______________themselves from the pack (as leaders) as they ______________change the landscape of the business world, so of course, it was the most _________________decision we could make as a firm to hire them. WRITING QUESTION: How is the story of the Wright Brothers an “underdog” story?
