Homework answers / question archive / FACULTY OF BUSINESS AND MANAGEMENT STUDIES UNDERGRADUATE BUSINESS PROGRAMME ACADEMIC YEAR 2020-2021, 2nd Semester July - 2021 WRIT 2 Programme Title: BMS, A&F, MM, BE, BIS Module Title: Entrepreneurship (Creativity and Innovation) Module Code: GRM3002 Assessment Method: WRIT2-Case-Study Level: 3 Module Credits: 20 Block: 2 Weighting: 15% Due Date: 11th May 2021 Word Count: 600 words Examiner(s): Ms

FACULTY OF BUSINESS AND MANAGEMENT STUDIES UNDERGRADUATE BUSINESS PROGRAMME ACADEMIC YEAR 2020-2021, 2nd Semester July - 2021 WRIT 2 Programme Title: BMS, A&F, MM, BE, BIS Module Title: Entrepreneurship (Creativity and Innovation) Module Code: GRM3002 Assessment Method: WRIT2-Case-Study Level: 3 Module Credits: 20 Block: 2 Weighting: 15% Due Date: 11th May 2021 Word Count: 600 words Examiner(s): Ms

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FACULTY OF BUSINESS AND MANAGEMENT STUDIES UNDERGRADUATE BUSINESS PROGRAMME ACADEMIC YEAR 2020-2021, 2nd Semester July - 2021 WRIT 2 Programme Title: BMS, A&F, MM, BE, BIS Module Title: Entrepreneurship (Creativity and Innovation) Module Code: GRM3002 Assessment Method: WRIT2-Case-Study Level: 3 Module Credits: 20 Block: 2 Weighting: 15% Due Date: 11th May 2021 Word Count: 600 words Examiner(s): Ms. Faiza, Dr. Faisal, Dr. Anna, Dr. Rowena, Ms. Thuraiya Version: 1 Module Descriptor Module Title Module Number JACS Subject Code(s) and % of each subject N600 Entrepreneurship (Creativity and GRM3002 Innovation) Level (3 to 8) Credits ECTS Credit Module Value (1=20 credits) 3 20 10 1.0 Teaching Period (Term/Semester) Pre-requisites Semester 1 or Semester 2 None Module Leader School(s) Ms. Faiza Kiran Ahmed Gulf College Assessment Methods Assessment Code Duration/Length of Weighting of and Method Assessment Method Assessment WRIT1 - Business 600 words equivalent 15% idea/discussion WRIT2 - Case study 600 words equivalent 15% WRIT3 - Business Plan 2000 words equivalent 50% PRES1 - Presentation 20 mins 20% Aim(s) % Taught in Welsh 0% ASC Category(ies) 7 Module Type Taught Campus Mabella, Oman Threshold N/A Approximate Date of Submission Mid-Semester N/A N/A N/A Mid-Semester End of Semester End of Semester This course is an introductory course in Entrepreneurship and Innovation. The course aims to expose undergraduate students of various academic backgrounds of business venturing and entrepreneurial activity. Students will apply themselves through developing their own business ideas and assessing them using knowledge and skills acquired during the course in a form of a business plan. Learning Outcomes On successful completion of the module, a student should be able to: ? ? ? ? ? Demonstarte basic skills, understanding and appreciation of entrepreneurship and business venturing. Demonstrate a clear appreciation of innovation and entrepreneurship and their importance on the economy. Identify the support systems available to new business ventures. Articulate and write up a basic Business Plan. Appreciate the benefits and risks involved in starting up a new business. Learning and Teaching Delivery Methods Method Rationale Pg. 2 Version 1 Type of Contact Total (scheduled/ guided hours independent study/placement) Lectures Seminars / Tutorials / Workshops Independent Study To enable core knowledge and understanding content to be delivered to the whole module cohort To allow exploration of all aspects of module content (knowledge, understanding, skills & other attributes) in an interactive group setting To enable students to independently develop their understanding of the module concepts and to complete formative & summative assessment activity Scheduled 24 Scheduled 24 Independent Study 152 Total 200 Indicative Content Introduction to entrepreneurship: this part of the course will introduce the theoritical background of entrepreneurship and relevant issues. Entrepreneurship; Innovation and Creativity; Importance of innovation and creativity; Who is an entrepreneur; practical steps to develop oneself to be an entrepreneur; Innovative idea generation; developing business idea and creativity. Business Knowledge on basic business areas needed in the development of business idea and plan: Accounting and Finance; Marketing, organisational and operations management. Ecosystem of starting up a new business: Legal process; Professional training and development; Financial and sources of capital; and Infrastructure. Applied aspects of entrepreneurship and innovation: Business idea generation and evaluation; designing of an individual business plan with the specific standards/requirements. Others: The three (3) Required seminar-workshops or extra-curricular activities on creativity and innovation to “Encourage”; “Empower” and “Excel” in entrepreneurship. Required Reading National Portals: eOman, the official eGovernmant portal of services, Information Technlogy Authority OmanITA Business Library, eJournals, sample business plans, case studies Recommended Reading Barringer, B. and Ireland, R., 2018. Entrepreneurship. 6th ed. Pearson. Access to Specialist Requirements Pg. 3 Version 1 Gulf College – Faculty of Business and Management Studies – In academic Affiliation with CARDIFF SCHOOL OF MANAGEMENT A. ? ? ? ? ? ? ? B. ? Written work A signed declaration that the work is your own (apart from otherwise referenced acknowledgements) must be included after the reference page of your assignment Each page must be numbered. Where appropriate, a contents page, a list of tables/figures and a list of abbreviations should precede your work. All referencing must adhere to School/Institutional requirements. A word count must be stated at the end of your work. Appendices should be kept to the minimum and be of direct relevance to the content of your work. All tables and figures must be correctly numbered and labelled. Other types of coursework/assignments Where coursework involves oral presentations, discussions, poster presentations, etc., specific instructions will be provided by your module leader/team. ?--------------------------------------------------------------------------------------------------------------------------------------------Rewrite below part just after the References of your assignment. WORK DECLARATION I, [Name of Student], hereby declare that the uploaded WRIT2-Case-Study through Turnitin is my work. I affirm that this has been researched and completed in accordance with the college rules and regulations on plagiarism. I acknowledge the advice given by the module tutors on proper referencing to avoid plagiarism and the rules on the academic unfair practice. I acknowledge that I read and understand the plagiarism guide written at the end of this assessment. Any academic misconduct will be handled according to the rules and regulations of the university. [Name of Student] Pg. 4 Version 1 General instructions WRIT2-Case-Study must be submitted online through Turnitin before due date. An acknowledgement will be given to you by your teacher upon presentation of the finance clearance. This is your receipt, keep it. The only circumstance in which assignments can be uploaded late via Turnitin is if a Mitigating Circumstances (MC) form is submitted at the same time. In these circumstances work may be submitted within five (5) working days. Make sure to secure MC form and submit the same to the concerned staff. Write the number of words used, excluding references, at the end of your assignment. Provide the list of sources you used on the last page of your assignment with proper label ‘References’. You may include diagrams, figures etc. without word penalty. The number of words will be + or – 10% of the total words allowed. A work declaration must be included just after the reference page of your assignment. This ensures that you prepare your work in good faith. Any form of collusion and/or academic unfair practice will be dealt with according to the pertinent rules and regulations of the partner university. Please read carefully the plagiarism guide. Assessment Details This WRIT2-Case-Study comprises 15% of the total assessments’ marks. It contains one component assignment. These will develop the following skills: ? ? Analytical skills. This case study assignment enables the students to analyse and evaluate the inputs from a chosen case study in the field of entrepreneurship. The module objectives, relevant ideas, concepts and subject matter of the assessment material can be met by the students through the key points of the assessment tasks. The skills can be practically applied in students’ real-life and business interests. Problem-solving skills. The case study provides the opportunity to analyse problems of entrepreneurship and suggest solutions to overcome these problems. This enhances the students’ critical thinking through careful evaluation of the solutions. In addition, the assessment will test the following learning outcomes: ? ? ? LO1 - Develop some basic skills, understanding and appreciation of entrepreneurship and business venturing; LO2 - Identify the support systems available to new business ventures; and LO3 – Appreciate the benefits and risks involved in starting up a new business. Pg. 5 Version 1 Assessment Task Read the following case scenario carefully and attempt the tasks that follow. The Alibaba Group By Guo et al (2011) By July of 2011, Yun “Jack” Ma had achieved his goal of creating one of the world’s leading ecommerce companies. Ma founded the Alibaba Group and took advantage of growing internet usage in China to launch the leading B2B, C2C and B2C sites in the country and capture a huge market. Despite his success, Ma had a troubled relationship with Yahoo!, the largest investor in the Alibaba Group. Ma’s decision in January of 2011 to transfer Alipay (the Alibaba Group’s online payment unit) from the Alibaba Group to a company under his personal control was just making matters worse. When Ma founded Alibaba.com in 1999, he faced competition from a number of other Chinese B2B web portals. Ma made a number of strategic decisions that allowed his portal to grow as others fell by the wayside. By 2003, Alibaba.com had emerged as the dominant B2B site in China. With Alibaba.com prospering, Ma entered the C2C space by creating Taobao.com which quickly overcame eBay-EachNet as China’s dominant internet consumer space. He also created Alipay (PayPal type site) to allow for easy transactions and T-Mall a B2C portal allowing merchants to sell directly to Taobao.com consumers. Expansion required capital and technical expertise. Ma hoped to obtain both by striking a strategic partnership with Yahoo! in 2005. Under the terms of the agreement, Yahoo! provided Alibaba with $1 billion in capital, access to Yahoo’s search technology, and the control of Yahoo! China. In return, Yahoo received a 40% stake in the Alibaba Group, the entity that Ma created to own his various ventures. In the intervening years, tensions had flared between Yahoo! and Ma over the direction of the Alibaba Group. Indeed in 2010, Ma had sought to buy back Yahoo!’s share in the venture. These issues came to a head in May of 2011 when Yahoo! investors reacted negatively to a disclosure that Alipay had been spun-out of the Alibaba Group. Ma claimed that he was forced into the transfer by Chinese authorities who insisted that Alipay be controlled by domestic Chinese investors or risk losing its license to operate. After the disclosure of spin-out, Ma promised to make sure that Yahoo! and his other foreign investors were adequately compensated for the transfer. But two months after the disclosure, negotiations over how to compensate the foreign shareholders in the Alibaba Group had yet to be resolved. * Source: Yi Guo, Yao Jing, Charles Liu, Michelle Wang, Jaan Elias ,and Zhiwu Chen,.2011’The Alibaba Group’ Yale SOM Case 10-020, July 14, 2011.online available at: https://som.yale.edu/case/2011/the-alibaba-group [Accessed Dec2020]. Pg. 6 Version 1 Assessment Requirements: Complete the following tasks: 1. Analyse the TWO main reasons for the Jack Ma to choose yahoo for strategic partnership. (100 words) 2. If you were the CEO of Alibaba, how would you run this business differently? (100 words) 3. Evaluate the possibility of establishing similar type of business like Alibaba in Oman under the current entrepreneurship ecosystem. (400 words) 4. Back up your answers with references - Minimum of 3 and maximum of 5 varied references. Note: Support your answers with concepts or theories with in-text citations/references. ***END OF ASSIGNMENT TASK*** Guidelines to Students: ? The students need to meet the requirements of the following criteria. Structure Analysis Reflection Evaluation References Specifications and Contents Student’s answer should include the following points: ? Main Two reasons for the Jack Ma to choose yahoo for strategic partnership The answer should meet these requirements: ? What kind of strategies will you follow to ensure the success of the company? Why do you think your strategy(s) is better? This part should include the following points: ? Evaluate the current entrepreneurship ecosystem in Oman? ? Justify how can this business be successful under this ecosystem? Should include the list of reference that are: ? Consistent with the in-text citations ? Varied in sources ? Sufficient in number as to the requirement ? Patterned with Harvard referencing system Pg. 7 Version 1 Word Count 100 100 400 - GRM3002 - Entrepreneurship (Creativity and Innovation) AY: 2020-2021 / 2nd Semester Marking Scheme WRIT2 – Case Study (15%-Individual) The students’ output in this essay will be evaluated based on the following scheme: Parts Marks Allocated Description Analysis: Student’s answer should include the following: I ? ? Identification of the reasons. Analysis of the reasons. 15 30 15 Reflection: Student’s answer should include the following: II ? Description of the strategy(s). ? Reflection on the strategy(s). 15 30 15 Evaluation: This part should include the following: III IV ? ? Evaluation of the entrepreneurship ecosystem in Oman. Justification of how the business could be successful in Oman. Reference: Should include the list of reference that are: ? Consistent with the in-text citations ? Varied in sources ? Sufficient in number as to the requirement ? Patterned with Harvard referencing system Total Pg. 8 Version 1 20 40 20 - 100 Plagiarism 1. Plagiarism, which can be defined as using without acknowledgement another person’s words or ideas and submitting them for assessment as though it were one’s own work, for instance by copying, translating from one language to another or unacknowledged paraphrasing. Further examples of plagiarism are given below: Use of any quotation(s) from the published or unpublished work of other persons, whether published in textbooks, articles, the Web, or in any other format, which quotations have not been clearly identified as such by being placed in quotation marks and acknowledged. Use of another person’s words or ideas that have been slightly changed or paraphrased to make it look different from the original. Summarising another person’s ideas, judgments, diagrams, figures, or computer programmes without reference to that person in the text and the source in a bibliography or reference list. Use of services of essay banks and/or any other agencies. Use of unacknowledged material downloaded from the Internet. Re-use of one’s own material except as authorised by the department. 2. Collusion, which can be defined as when work that has been undertaken by or with others is submitted and passed off as solely as the work of one person. This also applies where the work of one candidate is submitted in the name of another. Where this is done with the knowledge of the originator both parties can be considered to be at fault. 3. Fabrication of data, making false claims to have carried out experiments, observations, interviews or other forms of data collection and analysis, or acting dishonestly in any other way. Plagiarism Detection Software (PDS) As part of its commitment to quality and the maintenance of academic standards, the University reserves the right to use Plagiarism Detection Software (PDS), including Turnitin. Such software makes no judgment as to whether a piece of work has been plagiarised; it simply highlights sections of text that have been found in other sources. The use of plagiarism detection software fulfills two functions. The first is to enhance student learning (i.e. as a developmental tool); the second is to guard against and identify unfair practice in assessment. Further information and guidance can be found in the University’s policy on the Use of Plagiarism Detection Software. Pg. 9 Version 1