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Read the “B2B Snapshot 4


Read the “B2B Snapshot 4.1 Flokk-Sustainable Office Chairs” on page 96 of the textbook B2B Marketing. The link to download the textbook is at Review the Flokk website. Think about the importance of Flokk’s business-to-business (B2B) buying practices with respect to maintaining their sustainability philosophy and a competitive advantage in the furniture industry. In your case study, please address the prompts below. 1. Why does a B2B organization work within a more complex buying process? Evaluate Flokk’s buying process to support your answer. 2. Who are the stakeholders, and how should Flokk develop and maintain these relationships toward greater profitability within the organization? Include an explanation about the importance of these relationships. 3. Discuss any potential issues Flokk could face when utilizing marketing strategies. Recommend a course of action for the future based on your research. 4. Based upon your learning from the textbook, discuss Flokk’s Code of Conduct and the role of B2B ethics within Flokk’s relationships with suppliers, distributors, and other B2B partners. When responding to this question, discuss corporate social responsibility (CSR) and B2B marketing ethics. (Note: Flokk’s Code of Conduct is located on the Flokk website under About Us – Code of Conduct). Recommend a course of action with respect to their ethical stance. The content should be at least four pages in length with APA format. You are required to use at least three sources for this assignment. All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.

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