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Homework answers / question archive / MKT531 Spring 2022 Final Exam All answers must be submitted to Blackboard as an attachment in one MS Word file

MKT531 Spring 2022 Final Exam All answers must be submitted to Blackboard as an attachment in one MS Word file

Marketing

MKT531 Spring 2022 Final Exam

All answers must be submitted to Blackboard as an attachment in one MS Word file. Please make sure your submission is complete and the file is correctly attached. You may revise your answers up to the deadline.

 

Late submission including any subsequent revision will NOT be accepted and no excuse will be granted including “I forgot to attach my file.” Submission after deadline will result in a grade of zero for the final exam unless late work policy stated in the syllabus is followed.

 

Do not type your name anywhere in your file. Save the file using only your last four digits of student ID number. All answers must be typewritten (12 font size and double-spaced) in one document and please number your answers clearly. YOU ARE NOT PERMITTED TO CONSULT ANYONE OR SHARE YOUR WORK WITH YOUR CLASSMATES. Failure to do so will be considered as cheating and be dealt according to university policies.

 

What do I expect from your answers?

 

Your answers should NOT be just your opinions. They should reflect your understanding and demonstrate your comprehension of class materials. Use supporting evidence if necessary. If you do, a list of references is required with proper citations. The policy of academic integrity should be strictly followed. Your answers should be your own works and should demonstrate your critical thinking and analytical skills. Answers will be graded based on organization, quality, and comprehensiveness of class materials (see rubric in the next page).
 
  Text Box: What do I expect from your answers? Your answers should NOT be just your opinions. They should reflect your understanding and demonstrate your comprehension of class materials. Use supporting evidence if necessary. If you do, a list of references is required with proper citations. The policy of academic integrity should be strictly followed. Your answers should be your own works and should demonstrate your critical thinking and analytical skills. Answers will be graded based on organization, quality, and comprehensiveness of class materials (see rubric in the next page).
 

 

 

PART 1. Answer both questions – Each question is worth 25%

 

 

  1. Identify two ethical issues based on your group project.
    1. Discuss what two ethical issues are in relation to any of the 4Ps.
    2. Make recommendation(s) on how the company/companies could address these issues.

 

  1. a) First discuss the relationship among quality, value and satisfaction and their roles for developing a long-term relationship with customers. b) Pick one case from all the cases assigned throughout this semester and relate your discussion to the case.

 

 

PART 2. From four questions below, choose TWO QUESTIONS to answer. Each question is worth 25%

 

  1. a) In many (if not most) circumstances, cutting prices to increase sales volume is not a good idea. Explain why this is so. b) What are some alternatives that are preferable to cutting prices?

 

  1. a) Why have ethics and social responsibility become so important in recent years?

b) Is it really necessary to consider these issues in strategic planning?

 

  1. a) Why is the product life cycle (PLC) an important consideration in selecting and developing a marketing strategy? b) What are the core differences among the PLC stages that force marketers to alter their marketing programs over time?

 

5.       6. a) Explain the key differences between product differentiation and product positioning. Based on your group project, applying positioning to your product.

6.                                  b) Other than branding, what are other factors on which product differentiation can be based?

 

 

Please complete your peer evaluation for the group project. The evaluation is available on Blackboard under “Group Projects”. It is due at 11:59 pm, May 10.

 

 

Each question is evaluated using the following rubric.

 

>90% - Excellent.

Essays answer the specific central question that was asked and demonstrate exceptional comprehension with superb quality. They incorporate pertinent and detailed information from both class discussion and assigned readings (whenever applicable), providing needed evidence to substantiate points or positions. They are focused and avoid being sidetracked by tangents. The do much more than merely restate the question and offer a brief response. They are presented clearly and concisely and in an organized manner.

 

80 – 89% – Good. Essays answer the specific central question with good quality and with some parts either needing improvement or better comprehension. They incorporate some information from class discussion and assigned reading, providing some necessary evidence but less thoroughly and/or relevantly. They usually maintain focus but may occasionally digress from the specific topic. Essays are presented fairly clearly and concisely and may have minor organization problems. Grammar and spelling are generally good, though there may be some errors.

 

70 – 79% – Average. Essays address the specific central question asked in part but does not relate directly to the question or does not address all required elements. They do not adequately incorporate information from class discussion and assigned readings, and may rely on unsupported statements or generalities. Essays sometimes stray from the specific topic or are presented in a manner that is sometimes unclear, and/or has significant organization problems. They may merely restate the question and offer a brief, undeveloped response. They may contain a few or a significant number of distracting grammar/spelling/etc. problem. Either essays are not effectively addressing questions or lack significant efforts to answer the questions.

 

60 – 69 % - Need improvement. Essays do not directly answer the specific central question asked or fail to address a substantial portion of the question but does address some aspects. They do not incorporate information from class information and assigned readings, or does so minimally and/or irrelevantly. They substantially digress from the specific topic. They have significant problems with clarity, concision, and organization, making the information presented difficult for the reader to understand. They may merely restate the question and offer an irrelevant or undeveloped response. They may contain substantial distracting grammar/spelling/etc. problems that muddle the information presented.

 

< 60% - Unsatisfactory - Essays do not answer the specific central question in any way. They do not incorporate information or show little or no familiarity from pertinent class discussion and/or assigned readings. They provide no information that can be understood or related to the specific topic.

Grammatical and spelling errors make it extremely difficult to understand the essay.

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