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Marketing

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1.      Name 3 factors that can affect the economic environment, and affect people's spending habits.

 

 

 

 

2.      Provide a description for each of the following aspects used to analyse market share:

 

Overall market share

 

 

Segment market share

 

 

Relative market share

 

 

Change in market share

 

 

 

 

 

 

 

3.      Name the 3 aspects of the triple bottom line sustainability concept.

 

 

 

4.      Why must your marketing plan be approved before being implemented?

 

 

 

 

 

 

 

 

5.      What are the 4 steps in marketing control?

 

 

 

 

6.      Why should you involve your staff in developing marketing strategies and plans?

 

 

 

 

 

 

 

 

 

7.      Outline one legal issue that has emerged with the rise of the Internet and online business.

 

 

 

 

 

 

 

8.      Name 4 internal issues which can impact on a business' marketing planning.

 

 

 

9.      What is a disadvantage of direct sales distribution?