Answer:

Marketing sporting events can be a tough task at times. For minor league baseball it’s even tougher.

For families with limited disposable income, luxuries like sporting events are often the first things to go.

All those challenges are present for anyone trying to market a sporting event, they are just the beginning of the complicated task of promoting minor league baseball.

For example, a parks and recreation department may need to develop a new marketing plan when they introduce a new competitive tennis league or a professional
baseball team may develop a marketing plan for a new party deck at their ballpark.The mission of Little League Baseball identifies the purpose of the organization. This purpose will provide the basis for many of their marketing decisions.
Little League Baseball, Incorporated is a non-profit orga-
nization whose mission is to “to promote, develop, super-
vise, and voluntarily assist in all lawful ways, the interest
of those who will participate in Little League Baseball
and Softball.”

Marketing is all about satisfying the needs and wants of consumers.Marketing strategies are important for a business to satisfy consumer needs. The target market comprises of groups of people or organizations for whom the business intends to implement its marketing strategies.

Accessible:-Market segments should be accessible in terms of geography and economy. To enable accessibility of goods and services, there should be use of appropriate marketing strategies. This is because the marketing strategy used for one group should differ from the strategy used for another, as their needs differ.

Identifiable and measurable:- Segments must be identifiable so that the marketer can determine which consumers belong to a segment and which do not. However, there may be a problem with the segment’s measurability (that is, the amount of information available on specific buyer characteristics) because numerous variables (e.g. psychological factors) are difficult, if not impossible, to measure at the present time.

Responsive:-There is little to justify the development of a separate and unique marketing program for a target segment unless it responds uniquely to these efforts. Therefore, the problem is to identify market segments that will respond favorably to marketing programs designed specifically for them.